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Anyone notice a change in EPC

Discussion in 'Reporting & Stats' started by Homer, Feb 10, 2005.

  1. #1
    I have recently (last week or so) notice that my EPC (Earnings Per Click) has dropped considarably...anyone notice anything similar?
     
    Homer, Feb 10, 2005 IP
  2. seo1

    seo1 Peon

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    #2
    Nothing abnormal here.
     
    seo1, Feb 10, 2005 IP
  3. gchaney

    gchaney Peon

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    #3
    Mines dropped now more than 60%

    Noticed one common thread. The lower my ranking has gone in Google the lower it has gotten. With this new flux, not in the top 1000 in half the data centers for my primary KW's

    at position 400 was around 50% and most was at position 140

    Found this an interestering relationship for my site, but not sure that it is actually related.

    Cheers
     
    gchaney, Feb 10, 2005 IP
  4. NMS

    NMS Peon

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    #4
    Mine were very good about 5 months ago, but they have gone down hill - especially since January.
     
    NMS, Feb 10, 2005 IP
  5. obenix

    obenix Eats an apple a day......

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    #5
    I noticed a change.. change for the worst.. EPC is dropping... :mad:
     
    obenix, Feb 11, 2005 IP
  6. Homer

    Homer Spirit Walker

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    #6
    My rankings are the best they have been in 5 years right now. So I don't think that rankings effect your (EPC) earnings. I am a subscriber to adwords and know precisely what I pay for a click.

    It seems to me that G has lowered the amount they are now sharing. I base this opinion on administration to 20+ accounts. This reduction in EPC is right across the board.
     
    Homer, Feb 11, 2005 IP
  7. gchaney

    gchaney Peon

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    #7
    I wonder if this is reflective of a migration by advertisers away from G?

    Curious. Maybe they are bumping the higher impression/ctr % sites (as in multi million impressions sites)

    Who knows. my CTR is natural double digit and was doing good up until the end of last month. Seeing wild fluxuations on two mortgage sites. One day low single digit CPM to triple digits CPM (No, these mortgage sites are not high impression sites and are niche specific to highly targeted searchers)

    Just checked my bigges site - NEVER seen it this low - CPM at mid single digits...not worth running the adv. Vs. impression Vs. CTR - make more running lending tree affiliates at this rate.

    Ahh well...G better get it together. They keep squeezing my balls I'm gonna have to build more sites...lol
     
    gchaney, Feb 12, 2005 IP
  8. lingeriediva

    lingeriediva Peon

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    #8
    I've had exactly the opposite experience this last week. I have a relatively low CTR on my main site but have made more money per click. On my internet filtering blog the value per click has risen slightly on rrelatively low volume.

    Strange but OK
     
    lingeriediva, Feb 12, 2005 IP
  9. Weirfire

    Weirfire Language Translation Company

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    #9
    Mine hasn't changed at all except I'm getting more clicks. :)
     
    Weirfire, Feb 12, 2005 IP
  10. melfan

    melfan Peon

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    #10
    no significant changes here. i also dont believe that google ranking affects one's EPC (unless proven).
     
    melfan, Feb 12, 2005 IP
  11. explorer

    explorer Well-Known Member

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    #11
    I had unusually high epc in January. Back to normal in Feb.
     
    explorer, Feb 12, 2005 IP
  12. Homer

    Homer Spirit Walker

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    #12
    It seems on the weekend my EPC has gone up to 10% higher that my regular weekend EPC.

    gchaney
    I think you're right. I have been reading many articles recently about fraudelent AS clicks. This is definately getting back to the AW advertisers (myself included). This would be the result for AS publishers.
     
    Homer, Feb 13, 2005 IP
  13. seo1

    seo1 Peon

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    #13
    I see an increase of my EPC today. Hope it stays. :)
     
    seo1, Feb 13, 2005 IP
  14. pg20706

    pg20706 Peon

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    #14
    My EPC is very stable since I dont' have many pages.
     
    pg20706, Feb 14, 2005 IP
  15. tuscanigirl

    tuscanigirl Peon

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    #15
    Same here. Why did they decide to slash everything so drastically?
     
    tuscanigirl, Feb 18, 2005 IP
  16. Homer

    Homer Spirit Walker

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    #16
    Rumour has it AS affiliate program
     
    Homer, Feb 19, 2005 IP
  17. wendydettmer

    wendydettmer Peon

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    #17
    Mine was down for awhile, and i did some tweaking on the main page, and took off one of the ad blocks, and today's epc is higher. Can't say for sure it's related, but hey.
     
    wendydettmer, Feb 19, 2005 IP
  18. Homer

    Homer Spirit Walker

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    #18
    Is this the site on your sig?
     
    Homer, Feb 19, 2005 IP
  19. Liminal

    Liminal Peon

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    #19
    I think you are right, Homer. There is no other way i can explain my drop in earnings while clicks are rising.
     
    Liminal, Feb 20, 2005 IP
  20. saintdw

    saintdw Peon

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    #20
    Yes i noticed amounts of payout getting lower by about half. Strange isnt it?
     
    saintdw, Feb 21, 2005 IP