This is the story of a silly farmer. Actually, this person is not a "real" farmer yet, but wants to be one. You may have met someone like this farmer, or you may even be this future farmer. To protect the innocent, we will call our farmer-to-be, "Pat". Pat is a regular person, just like you, or I. One day, like many, Pat decides to start a business. Now this would be Pat’s very first business, and Pat did not exactly grow up with a silver spoon in the mouth, if you know what I mean. Pat decides to tell everyone in town all about the new business soon to be started. Pat tells friends, family and even other existing farmers to get ready, because this is going to be HUUUUUUGE. Pat has come up with an idea that will revolutionize the farming industry and is SURE everyone will want to buy the new produce. Pat is actually bewildered why no one has thought of this or attempted this before as it will make MILLIONS and yet, is so obvious. Pat has saved as much money as possible, but only is able to come up with a very small amount. The amount Pat has to spend is well, a lot less than one would normally expect to pay to start a farm, or any business for that matter. Pat has been told it’s not enough and not to waste hard-earned money. But that does not stop Pat from being self-confident. Thinking positively, (and being proactive and not letting "negative people" dampen spirits), Pat decides to take all the money available and use as a down payment to buy a plot of land anyway. After buying the land, Pat has enough money to buy only one packet of seeds and one shovel from the general store. Mind you Pat is venturing into the Farming Industry for the very first time, so with the exception of outside observance, Pat doesn't have much inside knowledge. If brought up Pat will defensively respond “I am not dumb!†However, Pat believes this is a great idea, and feels that is more than enough. I mean after all, each of the greats like Edison, Einstien, Gates and Bezos all started with just an idea...didn't they? (No, but don’t tell Pat!) So now, Pat feels ready to start, but is now getting a little concerned. Pat suddenly realizes one packet of seed and a shovel is really not enough to get this idea going. Pat does NOT have money to get anything else, but has already invested everything. Plus it’s a super-cool idea, and it would be a shame to not bring it to fruition, people NEED THIS...ultimately Pat's program could END WORLD HUNGER....if only Pat could get it off the ground. Doesn’t anyone else see what kind of OPPORTUNITY this is? Pat begins asking people if they want to "invest". Pat finds that there are 2 kinds of people who could actually invest. The first are people who are NOT investment savvy. These are everyday working people whom no one would consider rich or wealthy, but they do have a little in savings. They agree Pat has a great idea but only have a few hundred dollars or so to give. Unfortunately, they also bring nothing to the table as far as experience, connections or resources. Pat is rarely asked many questions by these inexperienced "investors", and definitely never any challenging ones. These people are willing to work out any terms that sound reasonable, especially since Pat is "guaranteeing" this is going to be a hit. The reality is Pat’s guarantee is simply Pat’s own thoughts of how this MUST be a winner, and doesn’t back the guarantee with anything. It doesn’t matter though, they take Pat’s word for it. These are people just like Pat. They work a day job and think the "idea" is great and just “know" it will be the next big thing and they want to be a part of it. I mean, who wants to miss out on the next big thing? Unfortunately for Pat, a few hundred dollars will not even begin to touch what Pat knows is needed to launch this once in a lifetime genius idea. So Pat keeps looking and discovers there is another group of people who could invest. This second type of “investor†are people in town "with money". These are people who make and keep money, and therefore are pretty savvy about it. They have real investments, and people describe them as well-off, rich or wealthy. Most people (without money) are of the opinion "rich" folk such as thes can "afford to" do certain things with their money, even if its at a loss. Almost as if to say, they can afford to “lose†money. Usually people asking for money think this way. “It won’t hurt them to give me _____ of $s†However, no one of these assumers realizes the whole REASON they have money in the first place and others do not, is because they do not just arbitrarily spend it, even if "they can afford it". They are wise with finances and only spend or "invest" money if its going to bring them more money in the end. They are not in the habit of giving lesser privileged people money, just "because they can" or feel obligated to. Fortunately, Pat is a sociable person, or at least not afraid to be obnoxious, so Pat has no problems getting meetings with these rich movers and shakers in town. Pat pitches them on the marvels of the new idea and how it’s going to make "somebody" a boatload of money. Pat says "if necessary, I can get you a full business plan by the end of the week." Ironically, Pat is rarely asked for a fancy business plan, but instead is always asked the same questions by the savvy guys with money. The questions are usually something like: 1) "How much money do you have available?" Pat replies "well I spent x,xxx on buying the land, a pack of seeds and a shovel and that’s all I have" 2) "What kind of experience do you have in the Farm Industry?" Pat says "None, but I have watched plenty of farmers, and some friends of mine own a farm, so I know how it all works" 3) "What other businesses have you successfully launched in the past?" Pat answers "This is my first attempt at my own business, but I have an e-book on how to start a business in 30 days" 4) "Who else is on your management team?" Pat tells them "It is just me for now, but if I could just get the money, I can easily hire whoever is needed" 5) "What is your exit strategy for the investors?" Pat goes "Huh?" By the end of the conversation, Pat gets a funny feeling in the gut, and realizes these are inadequate answers. Pat wants to save the deal and get the money, so Pat then goes back into telling the investors how GOOD the IDEA is, and hyping the fact that Pat will work 24/7 to make this work. Pat has a lot of time and promises to work very hard to make this happen. It's Pat's Dream, and all Pat needs is for someone to believe enough in Pat and to just "give Pat a chance". Others caught a break and now it’s Pat’s turn. Many people get money off a handshake, due to the relationship they have or the referral they got. Since Pat does not have any relatives or close friends who will fund Pat based on the relationship alone or just wanting to help out, Pat never gets the funding and doesn't understand why. Pat acknowledges there were not good answers to SOME of the questions, but in Pat's mind all the important stuff was already figured out. Pat even came up with a great idea on how to market it through a joint venture with Wal-Mart! Frustrated, but not defeated, Pat tries the bank, but they want a lot more credit than Pat has. Even with a co-signer, Pat’s Parents, they wanted collateral, which pat has nothing but the farm itself, which is newly financed so Pat already has a mortgage on it. Pat even goes to work and asks the boss to invest, figuring that would be a sure thing, because he is sharp and “has moneyâ€. But, sadly, no go there either. Frustrated, Pat gets on the internet and ends up on some forums for small business owners. Pat decides to tell the story and see what kind of advice comes up. Most of the advice is encouraging words from people saying "GO FOR IT!" & "YOU CAN DO IT!" Many of the people answering though are also trying to start a business for the first time, and either have not been successful or exaggerate their success. They give a lot of "ideas" and "opinions" but nothing that really helps as they themselves have little experience. Then a couple of long-time business owners, coaches and/or consultants come on and tell Pat the real deal. They do not sugarcoat the issue and give pat some strong advice. Pat doesn't like what is said, but realizes deep down, they are the only ones experienced enough to know what they are talking about and who care enough to tell the truth. Pat realizes that if instead of just leaping out there, Pat had first gotten help from a coach or mentor in the beginning, maybe the business would actually be up and running right now. Pat brushes those thoughts off, because they do not matter now. Pat just wants answers on how to get this business going, and will keep looking until the answer is found. So Pat tells everyone "I am doing this no matter what!" Pat asks "So what can I do to get this thing going?" One business owner asks in response: "What is your budget?" Pat replies..."I don't know, whatever it takes I guess" Business Owner: "That's not a real answer, ballpark how much you have available?" Pat: "well, I don't know, I don't have one really" Business Owner: "How much specifically can you come up with?" Pat: "Maybe $100" Business Owner: "That is not anywhere nearly enough to do much of anything" Pat: "Well I figure I will just start small, and test it out, and if it works out, I will be happy to put more in. I am going to plant this pack I have and go from there. I obviously have to do this by myself, since no one else has any vision...you all will see - I'm gonna make it!" Business Owner: "Uhm, ok - well good luck with that" We all see Pat's dilemma. This was Pat's problem from the beginning. Not really understanding the true meaning of "starting small". Pat does NOT understand the basics of farming, or the universe for that matter. Pat wants to get BEFORE giving. Pat wants to harvest and reap, BEFORE planting and sowing. Pat wants to put one seed in the ground, and somehow get enough back to plant many more. Pat wants to turn one buck into one million. Pat is confused and outright ignorant about life! NOTHING and I mean ABSOLUTELY NOTHING, gives back before having something first put into it. Bunny Trail: Sometimes I talk to teenagers, and young girls are crying because they are pregnant at such a young age. "How could this happen??" they say. Well, uhm....a seed was planted, and now a little human is growing inside you. NOTE: If you are a female, let me tell you in case no one else has: there is a 100% fool-proof way to avoid getting pregnant and having a child grow in your womb....never allow a seed to be planted. But I digress back to our topic. In the same vein, there is a 100% fool-proof way to never get your business or money to grow… ...never plant a seed! Now there are a lot of variables to this seed planting thing. You may have heard "It takes money to make money". Well that's true to an extent, but it’s not 100% accurate. Better to say: "It takes resources to make resources." In part 2 of this article I will explain the 3 main resources and how you can use them to reproduce each other. Meantime, here are some things to remember RULES FOR GETTING A HARVEST 1) You must plant seeds (sow, invest) before you can get a harvest (reap, return) 2) The measure you use to plant, will determine the measure you get back. Plant a little, get a little. Plant a lot, get a lot. 3) The ground you plant (where you put it) will have a huge impact on your harvest, for good or bad. (Planting a lot in bad ground, brings back little) 4) Before harvest (return), you must cultivate (work, incubate) your seed (investment). Do not expect an immediate return, it takes time. Just keep watering and fertilizing...and waiting. 5) You must protect your seed (investment). Weeds, bugs, and rival farmers will try to harm your crop BEFORE harvest time. 6) Gathering the harvest takes just as much work as planting and cultivating. If you do not collect your harvest, either someone else will or it will simply rot. If you are in a situation similar to Pat, please know this: You determine what you get by what you invest. If you are "waiting to see what happens", you are wasting your time. Forget about it. Seriously, you are only asking for hurt and frustration. When you plant a little, you only get a little. And if you plant VERY LITTLE, then you do not even get back what you originally put in. One of my company’s mottos is: Success happens...but only on purpose. After meeting literally 100s of Pats since 1992, I have yet to see it work any different. Even though EVERY PAT feels they are different, and somehow it will work for them. Now on occasion people may see someone that LOOKS like a Pat...someone who didn't have a lot of money...then suddenly it seems they "made it". Rest assured, they planted first. And probably had a lot more help than you think. The reality is they had (or acquired) resources. Money is 1/3 of the 3 primary resources. In Part 2 of this article I will talk about exactly that. Please do not lull yourself into thinking somehow it will be different with your situation. It won't. Maybe you think I am mean for saying that, but it would be no different if you felt somehow the law of gravity didn’t apply to you and decided to walk off the roof of a 30 story building. I would say...no I would YELL AT YOU... STOP! ...don't do it, you will die, you will fall to the ground...really fast...just like everyone else...despite how much you "believe" it will be different. It's not mean...its life. The Law of Reaping and Sowing was one of the first on the planet, it doesn't change for anyone. Not even for the Pat's of the world. Of course, I won't end it like that...almost sounds like there is no hope. the truth is, there is hope. But Pat has to change thinking and realize you must first give, before you can get. With that in mind, the key then is to see what you can do to get other resources, to make up for the lack of existing resources. Because… IT TAKES RESOURCES to MAKE RESOURCES. Stay tuned as that’s what part II is all about. ©2006 Maurice Evans. All rights reserved. You may reproduce this article only so long as this full copyright and author information is included. Maurice Evans is an author, dynamic speaker and Guerrilla Marketing-Style Business Coach for http://www.aBusinessCoach.com. Since 1992 he has assisted entrepreneurs in boosting profits while spending little or no money. For coaching sessions or speaking engagements call Toll Free: 1-800-691-2WIN
thanks for rep to those who gave it... I laugh at those who leave negative rep and no name....i consider them cowards
I think, especially in this day and age, when "success stories" are so over hyped, and the real details and struggles behind the scenes and YEARS of work, and unknown benefactors etc are never revealed. So called "overnight" success stories...they never happen over ONE night! Youth today think everything is easy, and you can win EVERY time. Neither is true...however success (whatever that means to the person) IS very possible.
Wow great post. Really inspiring. In some part, I am "Pat". I broke the rule no 3, 5 and 6. Bookmarked this article to remind me for not being Pat. Thanks. VampireXxX
Great read and covers a lot of where most people fall down. Quite a few people have an end dream full of lots of money and that's all they can see. The journey to get there they have no idea about. I like the reference to the e-book 'start your own business in 30 days' - that made me chuckle. Looking forward to more, man, write them up!
vampire...we have all had a little pat in us at one time or another...the question is...did we ever wake up??? thanks for the encouragement blade...there are a few more of my articles floating around.
good catch marketing is not selling but selling is marketing marketing is not advertising, but advertising is marketing mkt =/= publicity etc etc etc marketing is composed of many facets all working together, the more one realizes that, the simpler it is for them to use "marketing" to make money.
My Friends, I like this thread. This Pat lives in all of us, but does not sleep in everybody only in most. May accomplish wonderful things if he wake up. I see it in that manner, the trumpet blew. How many people hear it? Cheers, Sandor