Recently Google has introduced Google Ad Planner, which is a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan. As Ad Planner is a new product, it's currently available by invitation only. If you're interested in trying it out, you can apply here.
It is strange to see such a silence here! Is nobody scared? Doesn't it remind of Big Brother that is watching us? Does anybody think of where Google get this information from?
It's actually amazing news.... Google Ad Planner is a good attempt by Google to enter the Online Media Buying market
Hello All, If you want to know more about Google Ad Planner then you can read my new post called: Google Ad Planner: Google’s Free Tool to Help You in Your Media Planning This info can help you manage all your other media planning, buying and campaign management activities.
At this time, Google is not accepting publisher requests to include sites in Google Ad Planner. Not all websites are included in Google Ad Planner. Sites might not appear in Google Ad Planner for a variety of reasons. For example, a site might not appear if it: * Has a traffic volume below a minimum threshold. * Used a robots.txt exclusion file to prevent indexing by Google. * Doesn't adhere to our quality guidelines.