http://adlab.msn.com/OCI/oci.aspx Detecting Online Commercial Intention Input a search term or URL and get their Commercial Intention and the confidence score. For example, if users are searching for query: LCD monitor, it is very likely that they want to purchase a LCD monitor,therefore the commercial intention is strong with confidence = 0.74. For Web pages, we define two levels of commercial intention: informational and transactional. General speaking, transactional commercial intention is closer to purchase. We assign confidence to each level of commerical intention.