Adsense will now be on YAHOO! search

[azizny]

Google, Yahoo make the deal: AdSense on Yahoo Search


Under the deal, as Google's announcement today describes it, Yahoo will become a carrier of AdSense-driven contextual ads not only within its own search pages, but also optionally for other services that it hosts. But Yahoo will continue to provide the search functionality -- it is not sublicensing Google's search to substitute for its own, or making any kind of a deal that passes control of Yahoo Search over to Google.

Source.

Is this a sign that Adsense is becoming better?

Peace,

[SEO-Expert]

Might help if Yahoo took on publishers for their ad system, applied twice ages ago and never heard anything from them!

David Law

[trichnosis]

internet ads sector is being heated. i wonder that what microsoft is going to do against this

[Freewebspace]

Originally Posted by azizny

Google, Yahoo make the deal: AdSense on Yahoo Search


Under the deal, as Google's announcement today describes it, Yahoo will become a carrier of AdSense-driven contextual ads not only within its own search pages, but also optionally for other services that it hosts. But Yahoo will continue to provide the search functionality -- it is not sublicensing Google's search to substitute for its own, or making any kind of a deal that passes control of Yahoo Search over to Google.

Source.

Is this a sign that Adsense is becoming better?

Peace,

Then what about Yahoo's Ad publishers and Advertisers?

[rogue123]

This might be better for the Adword Marketers

[C.Whyte]

WOW, that's huge news... I wonder how it's going to play out

[ShaneC]

Originally Posted by trichnosis

internet ads sector is being heated. i wonder that what microsoft is going to do against this

Exactly what they have done for the past 8 years. Nothing? lol

[rogue123]

Microsoft has no chance of competing with google at the current rate.. I say "stick to hardware"

[mtime88]

Originally Posted by rogue123

Microsoft has no chance of competing with google at the current rate.. I say "stick to hardware"

I think they should stick to software lol

[Univ]

How, on Earth, could it be good for adsense publishers?

If anything, that is very very BAD NEWS. This means Google will be able to publish their ads on Yahoo, too, meaning that there will be less competition for ads served on small websites, which, in turn, means that pay per click prices will fall down sharply. In short, Yahoo will be publishing the good ads that small publishers would otherwise publish!

Wake up everyone! It is amazing people here interpret everything from the other way around!

[xoise]

Originally Posted by rogue123

Microsoft has no chance of competing with google at the current rate.. I say "stick to hardware"

Urm...yeah, they make some hardware, but I'd have to say they're probably most well known for their software...that thing called "Windows".

[wisdomtool]

I was about to say that. Totally agree with you. Now with Yahoo in Adsense camp, it means our hopes for YPN is more or less dashed. There is only one lone competitor which is MSN but it is a long way off from Google.

Lesser competition also mean that Adsense now have more choices to pick and choose which means much less powers for publishers. We can only hope that the new start ups like Widgetbucks expands faster and grab more market share, something which I feel will be tough. Even Microsoft has problems going after Google, now with Google and Yahoo alliance, they are almost unbeatable.

Originally Posted by Univ

How, on Earth, could it be good for adsense publishers?

If anything, that is very very BAD NEWS. This means Google will be able to publish their ads on Yahoo, too, meaning that there will be less competition for ads served on small websites, which, in turn, means that pay per click prices will fall down sharply. In short, Yahoo will be publishing the good ads that small publishers would otherwise publish!

Wake up everyone! It is amazing people here interpret everything from the other way around!

[D-Block]

Originally Posted by Univ

How, on Earth, could it be good for adsense publishers?

If anything, that is very very BAD NEWS. This means Google will be able to publish their ads on Yahoo, too, meaning that there will be less competition for ads served on small websites, which, in turn, means that pay per click prices will fall down sharply. In short, Yahoo will be publishing the good ads that small publishers would otherwise publish!

Wake up everyone! It is amazing people here interpret everything from the other way around!

This dude is right, this, if anything is terrible news. Damnit, this is why I wanted microsoft+yahoo to work out some deal to pressure google. eCPC will be shit, google controls even MORE of the market. No competition = no fair play.

F**K!

[enQuira]

is that what is called the dream ticket? not for small publishers tough!

[JohnS0N]

Ouch. Not the best of news for sure...

[Vebtools]

Oh..!!!! thats strange

[wisdomtool]

Any strange thing that you have discovered in this alliance? Do share with us, deeply appreciated

For me just feeling the pressure, don't really like to see such a monopoly of online ads. Granted that Adsense does have the best platform but I would still like to see a few players at least a obligopoly rather than a monopoly.

Originally Posted by Vebtools

Oh..!!!! thats strange

[atulperx]

Than where will yahoo publishers and adds users will go , i think they will sell empty area only or may be they are planning to mix their adsense network with each others .

[sunil_gupta20801]

It will sure bring more money to Yahoo.

[JohnS0N]

This might have nothing to do with the yahoo merge, but I've noticed my CTR dropped to the lowest this year. It might be just a coincidence, still, has anyone noticed anything similar?