"Aff." in ad copy?

[nervo]

Hi all,

I noticed that many affiliates using AdWords are still using "aff." in their ad copies in Adwords. I am not quite sure, but some time ago (maybe a year..) I've found out somewhere that Adwords TOS does not require stating that you're affiliate in your ad copy.

Is that so? I just tried to check that out in AdWords TOS but had no success.

Can anyone confirm that?
Thanks
nervo

[fryman]

You don't need that any more

[nervo]

I thought so..
But I don't get why would anyone want to declare like affiliate in an ad copy...

[dcristo]

You dont need to anymore. This came about with the change in how Adwords doesnt display duplicate URL's anymore.

[5starAffiliates]

They just don't know any better. Some people just don't keep up with the news and missed that whole big change. I still have affiliates that just found out trying to read my old blog about it to figure out what to do.

[atonca]

The reason why "aff" or"affiliate" still show on the ads is because some advertisers required affiliates to "state clearly as an affiliate".

[nervo]

Originally Posted by atonca

The reason why "aff" or"affiliate" still show on the ads is because some advertisers required affiliates to "state clearly as an affiliate".

Well, that makes sence... I forgot about that, thx

[jwags]

It probably also has to do with the ad histories. The affiliates have good quality scores/CTRs and don't want to mess with their ads and risk losing their spots. Why rock the boat if you dont' have to?

[Micromag]

Originally Posted by atonca

some advertisers required affiliates to "state clearly as an affiliate".

Yes this is true I remember an advertiser requiring the "aff" thing, I don't remember the advertiser name.

The only thing I remember is that I clicked the "Expire" button immediately as soon I saw this rule

[atonca]

Originally Posted by Micromag

Yes this is true I remember an advertiser requiring the "aff" thing, I don't remember the advertiser name.

The only thing I remember is that I clicked the "Expire" button immediately as soon I saw this rule

LOL.
Guess you have seen tougher advertisers. I've met a toughest one in the world.
It is on my "black name list" now.

[atonca]

oops, should be "haven't seen tougher advertisers".

[b-directory]

It seems odd that some firms would want the affiliate to put in a 'aff' statement in the ad, as it does not make too much of a difference to them if the click takes the user direct to the site.

[Art]

Originally Posted by b-directory

It seems odd that some firms would want the affiliate to put in a 'aff' statement in the ad, as it does not make too much of a difference to them if the click takes the user direct to the site.

They believe that, if it came down to it, in a situation with two ads for the same product showing, people will click on the non affiliation link hence saving the company paying the affiliate the earnings.