Google Plans To Run Display Ads With Image-Search Results

[n-james]

We know, that Google have been serving display ads on other sites for years with their DoubleClick acquisition helping them to do so. As well as this, we also know that 3rd party display ads are only making a small contribution to the bottom line (approximately 15 cents on the dollar).

This means that Google has always been surrounded with the question would they place display adverts on its own sites. Good approximations here would see that by doing so Google could easily increase its annual revenue by at least $1.5 Billion and with the online advertising industry growing as expect this could be around $3 Billion within a few years.

Source: http://www.profitbaron.com/2008/05/0...earch-results/

[Seleno]

this will be very nice
but i don't think so,what the image size will be?
very small i think
if google do it,i think google is going to run ads as adengage also

[n-james]

Originally Posted by Seleno

this will be very nice
but i don't think so,what the image size will be?
very small i think
if google do it,i think google is going to run ads as adengage also

They aren't going down the adengage route, they are just implementing the DoubleClick service into their program and website.

[The Stealthy One]

Hmmm, I wonder if that would even be successful for them. I think not. As of yet, there is still no good way to target images.

[angilina]

Ads in image search results; Sounds interesting.

I wonder how successful they will be; CTR is going to be really low for Google