New Ad Format for 336 X 280 Text

Anyone noticed a new ad format for 336 X 280 text only? I think it is still under beta testing. The new format has 2 columns for ads instead of 1 column. Do you guys think this change will increase CTR or decrease it?

http://www.flickr.com/photos/56486537@N00/2472235135/

 

interesting, I haven't seen this on any of my sites but it looks like 2 Vertical Banners (120 x 240) side by side

 

i've seen this format show up on my site a few times... hard to know how it will affect the ctr though. seems like google is just playing around with all kinds of stuff right now!

 

I sure hope they will make this a second choice and not replace the existing large rectangle. Until I tested it myself on my websites and see a lasting improvement in CTR I wouldn't want to change my best performing unit.

 

Yeah! it looks great for improving CTR! is this available for publishers

 

of course it will increase!

 

I don't like the spaces between ads.

 

Great one. But, I think the present ones are good.

 

Looks interesting.

"Do you guys think this change will increase CTR or decrease it?"

I think we will know after we see this ad unit in action

 

Can comment only once its tested

 

so far the current 336 x 280 ad is already performing the best for me. i hope google will make this new change as an extra option instead of replacing it. anyway lets just see how it goes. it will be available to all publishers i guess once its officially live.

 

Nice Layout,
I guess it will improve the CTR too.

 

I think its a cool addition

 

Would like to see some stats on it

 

I think it is a cool format to get some more clicks

 

Looks no better to me that the 4 horizontal ads.

 

Looks like junk to me. I like the large ad units because the ads continue in one line, not broken apart!

 

A bit interesting. But don't know whether it can improve the CTR or not.

 

I think it will improve our overall CRT