More and more sites are seen in the sponsored results in Yahoo and other major search engines today using overtures PPC plan. The search results and keyword(s) used to pull up such sites is a reminder to a common question who uses this service; Why is my money all gone and nothing to show for all those click throughs? I had several sites under one account with overtures PPC and when I received a notice stating " you have exhausted the funds in your Overture account" I began to investigate this growing problem because now, all of my sites are not listed any longer, I have spent all my money and I still didn't receive any sales from all of this "so called traffic" overture said I was getting. My findings were totally shocking when I tried to generate reports, which were 3 weeks old, the reports had data not relevent to how much I spent on the amount of clicks I received. Another mind twister they throw at you is the fact when your money runs out, shutting down your account, they get rid of the number of hits you "so called received". So, when my account runs out of money and my sites are taken off the listings, I cannot find how all this money I just spent was actually exhausted. This happened so fast with so little evidence of why!? I went a few steps further into my investigation and found through my web logs that the amount of traffic I was getting to my sites didn't match up to the "so called clicks" I received according to overture. So who's telling the truth here? Is there a glich in my web logs or is overture hiding the real true way they take your money and providing an automatic click through? My sales conversion clearly says so. I received all this massive traffic and not one sale. Our sites are designed and optimized to sell our services and while using other means of traffic, clearly justifies my findings. Just like any ad campaign on the web and you can't tell whether it drove anyone to your site, is it still an ad campaign? How do we know whether the customers had clicked on the URL's in our paid listing when we cannot find out how, when or where? I use web Analytics as the process of measuring and analyzing the effectiveness of my e-business websites in terms of customer experience, return on investment, and site effectiveness. Now, my website collects massive amounts of site visitors and usage data, but how do I analyze the data to provide a better customer experience and determine ROI if overture doesn't provide any kind of current or updated information? Overture, you need a major overhaul and you just lost a valued customer. My search results will rely heavily from now on with another PPC....Wake up! Sincerely, Chairman, CEO Steven Boaze Copywriteplus.com
I can fully appreciate your position bopub, but I don't think that spamming forums with your cut and paste, hit and run tactics are going to do much for you. Assuming what you've posted is true, I think you would find it much more effective had you first introduced yourself in the intro forum and then posted a real topic instead of a cut 'n paste letter. Another one post wonder I'd be willing to wager.