Are you hinting that Hyena is a high paying niche? you are, right im on it. Google know when your talking bad of them, like father christmas.
Google service has become something else than a fair service so it is fair to say this about this company.
Well, this is Google in a nutshell. They make all of their money with Adwords selling PPC. Many SEOs try to buy links as a strategy to gain organic rankings so as to not get raped with PPC costs. This costs Google profits so they decided to make buying and selling links "illegal" - this does two things: a) Webmasters afraid of getting penalized will not sell links, but still need to make money so they put up Adsense which makes Google money b) Web owners are afraid to buy links so they need to buy PPC for traffic (since Google is a monopoly). Or even worse, Google penalizes their site and they are forced to used PPC or run the risk of losing their livelyhood. It has very little to do with Google returning relevant results and much more to do with Google making money. It's ok for them to sell links but not you. Google = Evil. The fact that their motto is the opposite is simply ridiculous.
Where did you get those stats??? LOL Read it from Google if you don't believe me. http://investor.google.com/faq.html#money How does Google make money? What is driving the company's growth? Today, the majority of our revenue comes from advertising. Advertisers are increasingly turning to the Internet to market their products and services. Google AdWords, our auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites. Our proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network. We distribute our advertisers' AdWords ads for display on the Google Network through our AdSense program. We share most of the revenue generated from ads shown on a site of a Google Network member with that member. That is of course a lie - sometimes site owners get two cents a click
The secret of google and some other mega-successful web co's is leverage. google copies & stores others webpages in order to supply relevant results. google uses other webmasters links to find and rank their results. google collects others creativity and puts on sites such as youtube.` leverage means using the labor of others who are willing to work for free, no cost to you... (to your own advantage). I like the hyena idea tho...