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  #1  
Old Jan 14th 2005, 3:57 pm
Francisco Aloy Francisco Aloy is offline
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Good copywriting manuals?

Hi All,

What copywriting manual or book would you recommend?

Thanks!
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  #2  
Old Jan 21st 2005, 1:54 pm
StacyO StacyO is offline
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I can recommend three right off the bat that I have used for the past 10 years (I used to be in public relations in a former life!):

1. The Copywriter's Handbook by Robert W. Bly - just about anything by him is great.
2. Persuading on Paper by Marcia Yudkin - also great. She has a website too that dispenses free advice.
3. Influence by Robert Ciadini, Ph.D.

IMO, not much has changed in good copywriting under the new technology media, except possibly the more casual, personal tone. If you read the new Internet marketing gurus, they will credit the classics as being the most influencial in their careers.

I hope this helps.
StacyO

p.s. - Most of these you can find at local libraries if you want to look them over.

Last edited by StacyO; Jan 21st 2005 at 5:32 pm.
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  #3  
Old Jan 21st 2005, 2:08 pm
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chachi chachi is offline
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Persuasive Online Copywriting by Eisenberg, Eisenberg and Davis. This is a great book that will get your mind going about a thousand miles an hour. They are the guys from www.futurenowinc.com, check it out.
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Old Jan 21st 2005, 4:53 pm
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Will.Spencer Will.Spencer is offline
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Franciso:

Here are five articles on SEO copywriting which may help you at no cost.
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Old Jan 22nd 2005, 7:13 am
Ken Ken is offline
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If you have a site that is already indexed, just place a link to your new site on it and the search engines will find the new site.

Ken
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Old Jan 24th 2005, 8:40 pm
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petertdavis petertdavis is offline
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Quote:
Originally Posted by chachi
Persuasive Online Copywriting by Eisenberg, Eisenberg and Davis. This is a great book that will get your mind going about a thousand miles an hour.
Thanks for that recommendation... just ordered it.
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  #7  
Old Jan 24th 2005, 11:24 pm
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I highly recommend Maria Veloso's "Web Copy that Sells".
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