Google unslapped most of my AdWords campaigns today

[gaman]

On 5th of March I wrote that almost 90% of my campaign were slapped.

http://forums.digitalpoint.com/member.php?u=22286

Rather than scrambling to improve those pages, I left them as they were and continued creating new domains for those slapped campaigns. This time I added a blog section with unique content for each domain besides the normal privacy policy, about us, disclosure, contact us sections.

Then today I noticed, almost all of the 90% slapped campaigns were unslapped (those that I haven't paused because I am still developing the domains). And suddenly almost 70% of my keywords quality scores become "great". They were totally untouched so I wonder what's causing the sudden turn of events


If nothing else, I suspect this probably has to do with my new campaigns which have been producing great quality scores and in return they are affecting my account history but I don't know for sure. What do you guys think happens here?

[nadavs]

I got three words unslapped today, and I followed every guidelines the annoying specialists told me. I didn't touch the campaign except for the landing page changes.
Hopefully they will fully unslap my campaign by tomorrow.
nadavs

[retrocode0071]

I just posted something similar... all my campaigns are back, some bids a bit higher, but most are lower... I only managed to get one site redone (new domain, new google campaign), before they did the fix. So I might just continue to build these sites up for when google slaps me again.

I just don't understand google,
Personally I think that google realized that the minute they slapped me (and thousands of others), they stopped earning money that day. Basically someone in the "mystical" search improvement group instigated something, and then a couple of days later the people in the accounting group announced they dropped their income by 50%....and a lot of real customers were complaining (people with legitimate concerns -- not the kind who hang out at DP). So they went back a bit. Google stock is collapsing, they don't have much competition and I don't really think its a good time to stop letting customers give them money (especially as the credit crunch continues).

[robertpriolo]

minimum bids and bad scores are based on landing pages, so if landing page changes are the only thing you changed, then its the obvious answer.

Google doesn't slap based on who you are, what your budget is or the keywords you use, its based on the landing page quality, so if you increase quality (especially change the domain name) then of course you will become unslapped.

However if you left the campaign the same, the new domain will eventually become slapped again, since your campaign setup technique is probably done improperly.

[gaman]

Actually the old domains with ALL landing pages untouched were unslapped today after they got slapped on March 5.

[GuyFromChicago]

Originally Posted by robertpriolo

minimum bids and bad scores are based on landing pages, so if landing page changes are the only thing you changed, then its the obvious answer.

It's not just based on landing pages - that's why quality scores and min bids can (and often do) change when no changes have been made to the campaign.

[Dmak02]

what does it mean when it is slapped?

[Masterful]

Nice to hear some good news for a change!

[Agent007]

Originally Posted by Dmak02

what does it mean when it is slapped?

Google slows down or stops traffic to any campaign/s in your account. This can happen at any time and there is no rhyme or reason to it. Usually campaigns to good normal sites are OK. But if you have parked domain, mfa sites etc they tend to get slapped often. Ouch!

[templates]

happened to some of my campiagns as well..guess this has nothing to do with the .comscore or drop of stock prices?maybe to increase some revenue?

[PPC-Coach]

I'm pretty sure that is not the norm.

[nadavs]

Google reslapped me. Don't you just LOVE AdWords?
nadavs

[gaman]

That makes two of us. I guess I spoke too early.

Google reslapped me this evening. They are probably in the process of adjusting their algo. oh well..

PS: All my new domains continue to do well.

[darkmessiah]

For as smart as Google thinks they are, I don't think they understand how Google users really think.

Google says a single page lander, no content, no privacy policy, etc.. is bad quality. If it is so bad, why does the "crap" convert people into sales?

Why send a user to a website filled with extra crap only to have them navigate away from the sales page and perhap lose their attention. Show them exactly what they came to see, if the user doesn't get convinced, they go back to Google and click on another ad.

I run one of these single page landers, and it converts pretty well. I tracked one user yesterday who click my ad, then 10 minutes later, clicked my ad again. Sure enough, they bought the item. My guess is they went somewhere else, didn't like what they saw, came back and bought. Hell, why they didn't go to the original companys ad is beyond me.

It's only a matter of time before I get slapped, and when I do, I'll let SEO and MSN ads run it's course, then register another domain and continue on my way.