Interview with Google's Eric Schmidt

[usasportstraining]

It's pretty rambling, but he does try to ask some good questions.

My stunted interview with Google's Eric Schmidt

Was it difficult for Google to get health industry players like Aetna, Quest Diagnostics, and Walgreens onboard? "It took a while," he said, adding that Google lined up health experts to be on an advisory health council and they are integrating their systems to work with Google's GData. "It was OK. It wasn't that hard."

How significant to Google was this project? "We prioritized...(looked at) what do people actually do with search in terms of the volume, and the importance of health came out No. 1...We tend to think of Google Health as an extension of search. You could argue it's also an application."

Like with Google News, Schmidt said he hopes that Google Health will lead to more people using Google search and clicking on ads. "Every month we say to ourselves should we add ads to Google News or add more news features to Google News and every month we decide to add more Google news features because...we make so much money from people just using Google search that we don't need to get the extra money from News...A Google News user is more likely to be a Google searcher and therefore clicks on ads more."