Adwords New Automatic Matching? - Bleed our wallets??

[3mice]

Read more about this new feature here:
http://www.seofaststart.com/blog/adw...-fall-for-this

Your thoughts?

[bl4ckmaN^]

It's alright, but I don't think there will be big difference with or without that...

[magda]

I saw a reference to this on sphinn.
It's such a tacky idea, surely it won't make it out of beta *hopes*
It makes nonsense of everything they insist about the quality score - what's the point of getting your ad text, keywords, and landing page working together if they can then decide to ignore all that - though frankly 'broad match' does that anyway.
As it says in the article, it's obvious nonsense even in it's own terms - Adidas shoes are NOT the same as slippers!

[Paule]

Big G does state that they will not do Auto matching on any text link ads as text link ads are usually paragraph relevant.

They also state that you can exclude auto if you so wish. As far as I recall

[PPC-Coach]

Remember their goal and your goals are usually at opposite ends of the spectrum. They want you to spend as much as possible with them. They don't care about you making a profit, they only care about you spending as much money with them as possible. Broad match is pretty much useless now for the search network as it's just too broad.

[chrise]

I agree with the last post regarding the broad match feature, it has gotten a little too broad. As a result Google is sponging me for a few dollars more daily. Example say one of my keywords is "Rolex" why the hell is google showing my add for the search term: "Large dinosaur statues"?

[escaper]

did not read the article, but I suppose the features like this are mainly for big companies to do brand name marketing, not for small fish.

[ecbo]

Originally Posted by chrise

I agree with the last post regarding the broad match feature, it has gotten a little too broad. As a result Google is sponging me for a few dollars more daily. Example say one of my keywords is "Rolex" why the hell is google showing my add for the search term: "Large dinosaur statues"?

Google must have unearthed a new dinosaur: TyranoRolex Rex

[robertpriolo]

i hope this will only be an option and not mandatory, since expanded broad match has already been a nightmare

[Mojo Jojo]

It is optional. I got an e-mail from Google a few days ago stating:

Dear Advertiser,

On May 20, 2008, a checkbox will appear on your campaigns' 'Edit Campaign
Settings' pages giving you access to an optional beta feature called
'automatic matching.' The feature will be enabled by default, although it
won't begin to affect your account until June 3, 2008.

Please use this time to decide if you'd like to participate in the
automatic matching beta. If you wouldn't, simply uncheck the box on the
'Edit Campaign Settings' page for each of your campaigns before June 3rd.
Below you'll find more information about automatic matching and how to opt
out, if you choose to do so.

I find it strange that they have it checked by default. Seems a little sneaky to me.

It seems similar to something Overture tried back in the day that sent my daily spending through the roof. It will be interesting to see how accurate it is. If it is too broad it could really drop down the conversion rate / quality for sales.