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#1
Feb 19th 2008, 6:14 pm
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Display URL has to match Destination URL or Landing Page URL?
http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html
They meant Landing Page URL, right? right? That had me a bit scared for a sec! 
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#2
Feb 19th 2008, 6:39 pm
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Yes, the display URL is supposed to match your landing page. If it doesn't match, Google will give you a very low quality score and/or not show your ad.
__________________
Run Your Car With Water
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#3
Feb 19th 2008, 6:58 pm
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Quote:
Your display url needs to match the destination URL at the text ad level, however you can override the destination URL at the keyword level. I do this often, especially for affiliate programs and all my quality scores are at GREAT!
__________________
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