Hi, Would "inactive keywords" and "poor quality score keywords" affect the QS and cpc cost of the rest of the keywords in your adgroup? Should I delete all inactive kw and poor quality score kw? Here why I was wondering that: when I created my campaign and my adgroup, all the kw was actives with "Great" and "OK" quality score. I have good conversions and still have good conversions from the start, but after 2 days, my adgroup suddenly show me about 50 kw inactives (got about 200 kw on this adgroup) and poor statut kw. I just don't understand how they suddenly gone from "OK" to "Poor" in 2 days. I did not change my landing page at all. Can someone explain to me? Plus, adwords want me to raise the inactive kw, but the minumum bid is just crazy. Anyone in the same situation? any solution/suggestion to that? thanks
Yes, they affect the QS and the overall performance of the campaign. If your keywords are inactive for search or poor quality, make sure they are related to what you are advertising, and also don't keep too general keywords.
Adwords does their quality score in different intervals. First they look at your ads, then they look at your landing page, then they figure out if the two are related. Then once clicks start happening, they look at individual keywords. That's why it can take a couple days before your minimum bids go up.