Yesterday and today I had almost identical stats: number of page impressions, number of clicks clicks, approx. 17% page CTR, however yesterday I made double of what came in today. My Page eCPM was double yesterday than it was today. Any interpretations? Should I be nervous about my site, or is it normal to have a day or two up and down.
It might be cause your niche doesn't do so well with Christmas as well. Or it's just the adsense way of life
i agree with you. Today seems like the worst day. I guess the bids were high on 24th and 25th now advertisers are lowering their bids.