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A Lesson in Good Titles - 100x More Se Traffic

Discussion in 'Search Engine Optimization' started by Jason Green, Nov 29, 2007.

  1. #1
    A Good title for every article on your site is hugely important.

    It literally can be the difference between getting no visitors and getting thoasands of visitors.

    Here is what I often tell my writers to do when creating a title for an article.

    - Your page should be coded so that this title appears in the meta <title> tag and within a heading tag (h1, h2 or h3 etc.)
    - Your meta title should not be automatically filled with a big long sentence from every page e.g having "May Site Name - My site is cool" at the end or beginning of every title like a lot of sites do.

    - Forget about catchy headlines for a minute
    - Avoid stuffing it with lots of useless words like and, the, he, she etc.
    - Think Keywords that peopls search for.
    - Go for a mixture of longtail keywords.

    So lets think of a theoretical article to try:

    Article about a fixing your Cambridge Audio amplifier that doesn't give off any sound.

    Example of a bad title:
    "The easiest way to mend a broken amplifier in just 37 minutes"

    That sucks - most of the words are useless grammar type words, or words that people won't search for like "easiest" or "minutes".

    Before you start the title think of some specefic phrases for the article:
    "Cambridge Audio Amplifier"
    "Cambridge Audio Amp"
    "Broken Amp"
    "Fix Amp"
    "Repair Amp"
    "Broken Amplifier"
    "Fix Amplifier"
    "Repair Amplifier"
    "Amp No Sound"
    "Amplifier No Sound"

    Now I want to cram most of those into the title as I can - but also want to pick a strong phrase to put at the start of the title - I often find Google gives more weight to words at the beginning of a title than at the end (just personal experience talking here - not solid proof).

    For my main phrase I will pick "Repair Cambridge Audio Amplifier"

    So I would make something like this:

    "Repair Cambridge Audio Amplifier Amplifier - Fix Broken Amp With No Sound"

    Look how many keywords I crammed in there! Even if someone searches for a phrase like "Cambridge Audio No Sound" I could still appear in the top 10 because the words are somewhere in the title - they don't neccesarily have to be in the right order (although it helps).

    I could end up getting in the top 10 for any of these:

    Cambridge Audio
    Audio Amplifier
    Repair Cambridge Audio Amplifier
    Repair Cambridge Audio Amp
    Cambridge Audio Amp
    Cambridge Audio Amplifier
    Broken Cambridge Audio Amplifier
    Broken Cambridge Audio Amp
    Broken Amp
    Broken Amplifier
    and so on....

    Chances are I will get in the top 10 for some.

    Using this method means you can almost always get in the top 10 with any article for at least some keyword phrases (providing your site has a decent amount of backlinks as a whole).

    Original Post
     
    Jason Green, Nov 29, 2007 IP
  2. The Rock

    The Rock Well-Known Member

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    #2
    Nice post mate. Thanks for sharing

    Great Useful for newbies in SEO field
     
    The Rock, Nov 29, 2007 IP
  3. GFMIII

    GFMIII Peon

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    #3
    Yes, great tip, Jason.

    I would add that just as much thought should go into the meta decription tag and that it be tailored even more to clickthrough conversion since it is going to be seen on the SERP. It's nice to rank high, but that's only half the battle.
     
    GFMIII, Nov 29, 2007 IP
  4. astup1didiot

    astup1didiot Notable Member

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    #4
    Good thread, will help some new webmasters out there. +REP
     
    astup1didiot, Nov 29, 2007 IP
  5. aira

    aira Active Member

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    #5
    Great tips Jason!

    Honestly, I'm having a hard time with title construction. I'll follow the tips that you've shared with us..
     
    aira, Nov 29, 2007 IP
  6. Jason Green

    Jason Green Peon

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    #6
    Yes this is a good tip. I personally set it so that the first few lines of the post/article is the description tag automatically - I can overide it with a more snazzy description but half the time I am too lazy.
     
    Jason Green, Nov 30, 2007 IP
  7. gamefray

    gamefray Peon

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    #7
    Thanks a lot for the post. People need to realize how important the title tag is.
     
    gamefray, Nov 30, 2007 IP
  8. trichnosis

    trichnosis Prominent Member

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    #8
    it looks a great article about titles
     
    trichnosis, Nov 30, 2007 IP
  9. Steven_D

    Steven_D Peon

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    #9
    nice post, ty.
     
    Steven_D, Nov 30, 2007 IP
  10. dafool

    dafool Peon

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    #10
    good titles are a must as opposed to personalized titles if you are looking to help yourself in the eyes of the search engines. Write titles as if you were going to type that phrase into the search bar
     
    dafool, Nov 30, 2007 IP
  11. mixke

    mixke Prominent Member

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    #11
    Nice read. Good Luck & Thanks ;) :)
     
    mixke, Nov 30, 2007 IP
  12. Jason Green

    Jason Green Peon

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    #12
    Yep - it is one of those very important factors that takes just a second to tweak but has BIG results.
     
    Jason Green, Dec 3, 2007 IP
  13. droper

    droper Active Member

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    #13
    Nice post, thank you for youe advice.
     
    droper, Dec 3, 2007 IP
  14. tasdemir

    tasdemir Peon

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    #14
    Cool article thanks man
     
    tasdemir, Dec 3, 2007 IP
  15. maddawg

    maddawg Peon

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    #15
    Nice post. I think one of the most understated aspects of the title is having it in the order people actually search it and configuring it so there can be multiple variations of each. For example, if your title is "A B C D E F G", it's key that "A B" is a keyword, "A C" is a keyword, "ABC" is a keyword, "A E F" is a keyword and actually in that order. I did this for a site before and it helped their traffic tremendously.

    Hope this helps.
     
    maddawg, Dec 3, 2007 IP
  16. frankcow

    frankcow Well-Known Member

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    #16
    I'll add one quick tip to this: a lot of people search for "how to do _____", so including the how-to in your title makes for a very relevant search result.
     
    frankcow, Dec 3, 2007 IP
  17. aislandas

    aislandas Peon

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    #17
    I am one of those people :D , Thanks for great tips Jason.
     
    aislandas, Dec 4, 2007 IP
  18. Avatar1000

    Avatar1000 Guest

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    #18
    Nice post +REP
     
    Avatar1000, Dec 4, 2007 IP
  19. Jason Green

    Jason Green Peon

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    #19
    Yep :)

    There are lots of those hidden little phrases that get used a lot - once you find out what they are optimizing your posts for them will bring a lot of traffic.
     
    Jason Green, Dec 8, 2007 IP
  20. Schappster

    Schappster Peon

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    #20
    nice post, I really appreicate the good info!
     
    Schappster, Dec 8, 2007 IP