Amazon Enters Contextual Ad Market

Discussion in 'Amazon' started by Indian, Feb 7, 2006.

  1. #1
    Everyone thought MSN would be the next major web power to deliver contextual ads and share revenue in a network of sites. How wrong we were. Amazon has joined the game well ahead of MSN’s forthcoming breakup with Overture in favor of its adCenter service.

    The news about Amazon’s ad aspirations broke when Website Publisher founder Chris Beasley blogged about being chatted up by the massive online retailer to take part in their test:


    They’ve been contacting select members of their associates programs, including myself, asking if we’d like to be beta testers. The way they want the beta test to work is to give you a special code for Amazon’s Keywords Recommends banners (the banners that you feed a keyword to and they show related products) and have this special code then show these new ads 50% of the time.

    When I first heard about this I thought it’d be Amazon product listings displayed in an Adsense-like way and I figured it’d analyze your content for for products to serve, but they’d be Amazon products. Turns out I was wrong, they want their own contextual advertising network.

    Beasley turned down Amazon’s proposal, because it would mean having to dispense with his existing Google AdSense ads, which he cited as being “just too profitable for me.”

    The story quickly made the rounds online, and Amazon officially confirmed the existence of the program with the ClickZ news site:

    “We believe that by working with a third-party to provide Associates with links to relevant Web sites, in addition to products on Amazon, that we can help them make more money from their sites,” Andrew Herdener, an Amazon spokesperson, told ClickZ in an e-mail exchange. “This will help us maintain long-term relationships with our Associates community that provides an important source of traffic to Amazon sites.”

    Beasley’s example demonstrated the problem Amazon will encounter with established AdSense sites. However, with so many new blogs being added each day, Amazon could try promoting its contextual ad program to new bloggers instead of trying to get existing Associates to ditch AdSense.

    - http://webpronews.com/
     
    Indian, Feb 7, 2006 IP
  2. SonicReducer

    SonicReducer Peon

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    #2
    This could spell very bad news for Chitika.
     
    SonicReducer, Feb 7, 2006 IP
  3. Edz

    Edz Peon

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    #3
    Since you where asked to be a Beta tester Harry_Inc_Com, did or are you testing it?

    How does it look like?
    I'll bet the ads are on point since you can feed the ads certain keywords right?
     
    Edz, Feb 7, 2006 IP
  4. qwestcommunications

    qwestcommunications Notable Member

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    #4
    They should look for guys that have been banned by Adsense.:D
     
    qwestcommunications, Feb 7, 2006 IP
  5. jackburton2006

    jackburton2006 Peon

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    #5
    They've been "offering" this beta for months now. I've always just ignored it. Basically the pennies Amazon pays me isn't enough to piss off the Google Gods.
     
    jackburton2006, Feb 7, 2006 IP
  6. dotcompals

    dotcompals Prominent Member

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    #6
    Can I get a beta tester invite of Amazon Contextual Ad? Can Anyone out there help?
     
    dotcompals, Feb 7, 2006 IP
  7. Emperor

    Emperor Guest

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    #7
    What is this? It’s not the same as the Amazon associates?
     
    Emperor, Feb 8, 2006 IP
  8. mark5022

    mark5022 Peon

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    #8
    Anyone want to make bets on who next maybe Wal-Mart Contextual Advertising? ;)
     
    mark5022, Feb 8, 2006 IP
  9. dotcompals

    dotcompals Prominent Member

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    #9
    May I suggest a name for Wal-Mart Contextual Advertising?

    WaMaCA
     
    dotcompals, Feb 10, 2006 IP