Here i got an idea to increase the CTR and at the same time to cut down the click thru cost. Try to frame a campaign with all possible keywords in it. For an example... If your campaign is related to online earnings, then people search for keywords like "online jobs", "part time jobs", "work at home", "data entry" and so on.. if your campaign contains a phrase "online jobs", google displays this phrase in bold. Even if your site is listed in #10 in first page, the phrase "online jobs" is highlighted with bold. This attracts the searcher as he looks for "online jobs" phrase. Similar way, you can put all the possible key words in your campaign. A simple suggestion about this campaign. Online Part time internet Jobs. Home based jobs. Data entry jobs. Earn money. Work at Home. The above campaign contains good combinations of keywords where most people search for. Note: I havent implemented this technique in adwords. This is my suggestion.
Divide your keywords into small ad groups - even one word groups - and write an ad for that keyword alone. Alternatively, use DKI.
Shanu77in, the easiest way to improve CTR is to write a specific ad for each keyword. Can take a while for large campaigns.
2 shrkscn DKI=Dynamic Keywords Insertion. Go to Adwords Help topic on this forum and you will find out everything about it there. 2 magda let's say we got a keyword "make money online" could you please write a "specific" ad for it, so i will get an idea how to do it.
If you're bidding on "Make Money Online" you're always going to struggle to get a good clickthrough rate. As you've highlighted, you can't write a specific ad, since you don't have a specific keyword. People searching for your term could be looking for everything from trading on E-Bay to making money from putting links on your site. You'll never write an advert that will attract all of these people, so your clickthrough rate will suffer. And if you did have such an advert, unless you have what everyone is looking for, they won't convert very well. You're probably better used terms more focused on what you're doing...
I have chosen that keyword just randomly. Ok, let's take "download psp games" it's specific enough, now i need a specific ad for it. How does it look like?
A quick Google search delivers a number of results. Here are two good ones that I found (in my opinion): Download PSP Games Now Download Unlimited Games for PSP Pay Once. Only $37! Download Now www.xxxxxx.co.uk Download Full PSP Games Top PSP Games Downloads! Get Games, Movies, Software. Get More For Less www.xxxxxxx.com/Games There weren't any terrible ones, but something like: Get Games Here Many Titles Available At Great Prices www.xxxxxxxx.com would be poor. It doesn't mention the PSP, that you can download the games, whether they are demos or full games, how much it costs or, for that matter, anything else. If you are searching for "Download PSP Games", you'll click on an advert that tells you 1) That they have PSP games for you to download 2) Why you should click on their adverts rather than someone else's...
And tell people why they should click on your advert, rather than the ones above or below it. Prices and strong words like "Free", "Cheap", "Now", "Great" etc all help... Capitalise every word as well. There's loads of advice around the place on how to write an advert that people will click on... here's the page I wrote about it in my guide... http://www.epiphanysolutions.co.uk/...advert-text/maximising-the-click-through-rate Good luck.