Many programs (CMS, blog, ...) allow or sometimes even almost enforce you to have a universal suffix in the title of every page on your site. So that, say, your site main title is "cheap widgets", and all your pages have title like: "The review of the blue widget : cheap widgets" "New widgets released : cheap widgets" Is it good or bad to have the same phrase in each title? I'm leaning towards the bad, but no experience with that so far... Also, a premium question , is it the same with all search engines?