We have a PHP oscommerce site and want to track what customers are doing inside our site. We have the basics. But we want things like the use of our internal search engine. What are they searching for? And how many customers are we loosing at checkout? Can someone point me in the right direction?
Install an external tracking system, I'm using ewebcounter, try the free version, here are some features: - Saves stats for last 200 visitors (pay to get more) - Visitors paths (How your visitors move on your ws) - Referrals (Search engines, keywords, websites..) - Who's online now - Entry/exit pages - ... The site is ewebcounter.com
You can use Google's Analytics as well. You can track things like the search by using their API (see their docs). Basically, when the user does a search, when the search button is clicked, you execute a simple javascript to tell analytics what the search was by setting up a pseudo URL. Something like: <input type="submit" value="Go" onclick="javascript:urchinTracker('/search/' + searchText.value);" /> Code (markup): Where "searchText" is the id of your search text box. This will show up in Analytics as a 'URL'. You can then filter analytics by the /search/ URL string and see what is being searched.
there is an oscommerce mod called supertracker, install that and it will tell you who all your referrers are and what search term was used in google to find your store etc. its a great mod i would be without it.
Whew all these are really great, I am already confused on which one is best. this is more than I expected or have gotten on other topics thanks everyone.