New CPA bidding product available

[GuyFromChicago]

We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time.

Full: http://adwords.blogspot.com/2007/09/...available.html

Thoughts? Comments? After/if you try it out initial reactions?

My first thought is this may put the hurt on companies who are in the automated roi (ie bid management software) business.

[indya]

Good if you are selling your own product [where you can put your conversion tracking code in Thank you page] with good past record and minimum 300 conversions within last 30 days.But what CPA affiliates like us who promote 2nd party product can do with it?!

[GuyFromChicago]

Originally Posted by indya

But what CPA affiliates like us who promote 2nd party product can do with it?!

Nothing. Google isn't a fan of affiliates and I doubt they'll do anything with the AdWords product that helps affiliates.

I'm actually running a test of the conversion optimizer and will post details on my blog when Blogger starts working again