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  #1  
Old Sep 24th 2007, 2:04 pm
GuyFromChicago GuyFromChicago is offline
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New CPA bidding product available

Quote:
We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time.
Full: http://adwords.blogspot.com/2007/09/...available.html

Thoughts? Comments? After/if you try it out initial reactions?

My first thought is this may put the hurt on companies who are in the automated roi (ie bid management software) business.
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Old Sep 24th 2007, 8:49 pm
indya indya is offline
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Good if you are selling your own product [where you can put your conversion tracking code in Thank you page] with good past record and minimum 300 conversions within last 30 days.But what CPA affiliates like us who promote 2nd party product can do with it?!
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Old Sep 25th 2007, 6:58 am
GuyFromChicago GuyFromChicago is offline
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Quote:
Originally Posted by indya View Post
But what CPA affiliates like us who promote 2nd party product can do with it?!
Nothing. Google isn't a fan of affiliates and I doubt they'll do anything with the AdWords product that helps affiliates.

I'm actually running a test of the conversion optimizer and will post details on my blog when Blogger starts working again
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