Hi, I got a link from a friend in the business about 50 top searched terms on Lycos search engine, and there was something very intriguing. First on the list was Paris Hilton (my god!!!) and I wanted to check what kind of sites are ranking well for this keyword. The top 4 slots is reserved for official sites of miss Paris, but then on the 5hth place there was this site ... http://www.spacedaily.com/paris_hilton.html Code (markup): ...which has basically nothing on it? I just wanted to ask you more experienced and knowledgeable people what do you think about it, and what is the secret. Has he, the owner of the site, done something unique, or its just plain old black hat (if yes, I am curious to hear what you think he did, I cant find nothing obvious ). Thank you all for your answers. I think there will be much to learn on this example of work. D.