Yahoo bidding on Overture PPC

[dave487]

On Overture I bid 50p for a keyword, the bid below me was 20p so I pay 21p for a click.

Yahoo finance directory has now started bidding 45p for a click meaning I have to pay 46p - 25p more than I used to.

If this happens on loads of keywords they will be making a fortune (assuming Yahoo are not charging themselves for the clicks.......)

[UsernameInUse]

Hardly seems right. Isn't that a conflict of interest?

[joch21]

its their website...

Instead of outbidding you or forcing your bid higher they should just adjust the script to allow them to show their own ad first. I think the way they are doing it now is really bad - Basically just stealing from you. And since they know what you max bid is they can bid as high as they need to, to get the most cash out of you.

A shame really

[dave487]

I will try bidding a penny below them, beat them at their own game

[joaquin]

lol me 2... wait what did I sa

[GuyFromChicago]

hehe, bid jammed by Yahoo

As far as I know all the major SE's use their own PPC engines for self promotion. I see ads for Google in Adwords & MSN ads in the paid results on MSN.

[dave487]

OK I bid 44p (actual CPC 22p) and Yahoo are on 45p, lets see if they come back with 43p.........

[UsernameInUse]

Originally Posted by dave487

OK I bid 44p (actual CPC 22p) and Yahoo are on 45p, lets see if they come back with 43p.........

I'd really like to know the answer to that!

[Kendothpro]

Definitely not very honest...but still, they hold the knife by the handle :/

[Roxyyo]

They take advantage of the "employee discount" LOL

[rustybrick]

Guys these divisions are completely separate. I doubt there is any discount.

[YahooSarah]

Hey there,

Yahoo! Finance is an advertiser just like each of you and gets no preferential treatment from Yahoo! Search Marketing. I reached out to our friends at Yahoo! Finance in the UK to get to the bottom of this, and here's what I've learned:

Yahoo! Finance uses a third-party agency to manage their search marketing campaigns and bid on keywords to drive traffic to their site. They do pay for each of their bids (no discounts) and their agency absolutely does not use bid jamming techniques.

I hope this eases your concerns.

YahooSarah

[dburdon]

Its all wooden dollars. It happens in press and on TV too. Try to avoid competing with them head on. There can only be one winner.