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  #1  
Old Dec 9th 2005, 11:32 am
GuyFromChicago GuyFromChicago is offline
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Adwords Ads Being Displayed with a Larger Font

Just noticed that Adwords ads in the Google serps are being displayed with a larger font (the title) than normal. It looks like the Adwords ad font for the title is the same size as the orgnaic results titles.

Wonder how this will impact CTR today, and, if it's live across all DCs.

Last edited by GuyFromChicago; Dec 9th 2005 at 11:32 am. Reason: spelling
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Old Dec 9th 2005, 11:34 am
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Good catch! I'm seeing it too.

My CTR is up slightly today. Not that it means much...but this will be interesting to watch.
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Old Dec 9th 2005, 11:40 am
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Quote:
Originally Posted by Crazy_Rob
Good catch! I'm seeing it too.

My CTR is up slightly today. Not that it means much...but this will be interesting to watch.
I had too look twice...something seemed different but I couldn't put my finger on it.

I love it when they do all this stuff during the holiday shopping season

(anything that helps CTR and conversions is a-o-k in my book)
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Old Dec 9th 2005, 3:19 pm
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No difference in the Uk unfortunately.
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Old Dec 10th 2005, 11:16 am
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I see it in Canada.. and also they have added some local information to some of the listings. For instance:
Attached Thumbnails
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Name:	adwordschange.jpg
Views:	102
Size:	15.1 KB
ID:	2005  
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Old Dec 10th 2005, 12:06 pm
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Quote:
Originally Posted by vBMechanic
and also they have added some local information to some of the listings. For instance:

I believe they've been displaying that since they started offering geo-targeting.
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Old Dec 10th 2005, 12:44 pm
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Quote:
Originally Posted by Crazy_Rob
I believe they've been displaying that since they started offering geo-targeting.
Ah maybe I didn't notice or maybe it just came to Canadia.
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Old Dec 11th 2005, 3:08 am
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I can see it and i am in the UK.
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Old Dec 12th 2005, 9:22 am
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If they keep the size at this level I think it will drastically change visitor reaction to ppc. it makes ppc that much more valuable.

Dave
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Old May 15th 2006, 6:12 am
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That is good idea for google and site owner who use adsense to earn money, also advertiser can get traffic faster....
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Old May 15th 2006, 6:17 am
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Quote:
Originally Posted by shivam
That is good idea for google and site owner who use adsense to earn money, also advertiser can get traffic faster....
They had this idea last Christmas.
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