What Is The Most Expensive Keyword You've Seen?

Discussion in 'Google AdWords' started by zehlendorf, Jul 6, 2007.

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  1. #1
    I was just wondering what the most expensive keyword that people have seen on AdWords is and why they think it cost so much.
     
    zehlendorf, Jul 6, 2007 IP
  2. TatiAnA

    TatiAnA Active Member

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    #2
    $10 for my company's name. Why? It's because of quality score. But my landing page is very well optimized and i asked them again, why? They can't tell. Crazy
     
    TatiAnA, Jul 7, 2007 IP
  3. CustardMite

    CustardMite Peon

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    #3
    Minimum Bid isn't really a guide to how 'expensive' a keyword is - I can bid on mortgages for a couple of pence (and appear in position 100!).

    But the Quality Score will have a huge impact on how much you have to pay to appear top - I assume that's what the question was referring to.

    There are virtually no instances when it's a wise decision to appear in the top position on a very competitive phrase (since there will be at least one person that's bidding too much for the keyword), so I have no idea how much it would cost me to appear in position 1 on these keywords.

    But of the campaigns that I run, mortgages, loans and injury compensation are the most expensive areas (in the UK)
     
    CustardMite, Jul 9, 2007 IP