Google buys feed distributor FeedBurner

[P D M]

How many people use Feedburner? Looks like exciting times ahead...

Google buys feed distributor FeedBurner

Online search leader Google Inc. said Friday it purchased FeedBurner, which helps bloggers and podcasters syndicate and make money from their online content, for an undisclosed sum.

Chicago-based FeedBurner "delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content," wrote Susan Wojcicki, Google's vice president of product management, in announcing the deal on Google's official blog.

FeedBurner also offers a tool for pushing ads through feeds, generating advertising revenue.

Shares of Mountain View, Calif.-based Google rose $3.60 to $501.51 in afternoon trading.

Source:
http://news.yahoo.com/s/ap/20070601/...2CNcfLzRojtBAF

[speda1]

Another good pickup for them. They probably overpaid again though.

[rmartish]

Your right it seems google is paying more then they worth.

[potentmix]

I hope they get around to buying my site soon. I could use a new Mercedes.

[tushardhoot1]

Haha Potentmix. Seems like they're buying everything but not doing anything with it. I hope they buy addthis.com soon.

[mooiness]

If it means we could be seeing an easier entry into their feed advertising programmes, I'm happy. Feedburner has (had?) a very high requirement like 500 subscribers (unsubstantiated; read somewhere).

[rmartish]

Originally Posted by potentmix

I hope they get around to buying my site soon. I could use a new Mercedes.

LOL, I hope they buy me out too.

[guidyy]

I gonna stop using 3rd party services.
Whatever I use/subscribe Google puts their hands on.
Someone gonna stop them b4 is too late.

[stOx]

Originally Posted by guidyy

I gonna stop using 3rd party services.
Whatever I use/subscribe Google puts their hands on.
Someone gonna stop them b4 is too late.

Why would you want to stop them? Name one service that they have purchased that hasn't improved since they got their hands on it.

Now Google have feedburner i bet we will see adsense in feeds becoming popular and feed stats incorporated into Google analytics.

[godmode]

Originally Posted by mooiness

If it means we could be seeing an easier entry into their feed advertising programmes, I'm happy. Feedburner has (had?) a very high requirement like 500 subscribers (unsubstantiated; read somewhere).

yeah around 500-1000..i got in when i was about 1000. they invited me to join FAN

[poksa]

yeah right... $ money is the no.1 power that Google offers for you. so that the WEB and other marketing firms joins with Google!