13% conversion rate on my new product. Here's how I did it.

1) The product is great (can't fake this one)

2) I created videos showing exactly how it's used and how it helps you.

3) I have samples of what the software produces on the sales letter.

4) I have REAL, unsolicited testimonials.

5) I make it affordable.

All of those things have produced a 13% conversion rate on the launch of my latest product, Instant Article Wizard 2.0, which is a tool that helps you write articles by gathering all of the research for you much faster than you could yourself. Even if you know nothing about the article subject when you start, you can write top-quality articles.

http://www.instantarticlewizard.com/

Use those 5 points in your next product launch and watch your conversion rate soar!

Jon

 

Sincerly I am bored about so many e-books with "real" testimonials and videos.

 

Testimonials are as real as you want it to be : ))

 

You may be bored with them, but they still influence visitor conversion. Leave them out at the risk of your own bottom line.

Jon

 

And you drive traffic via adwords, correct ?

 

No, not via AdWords. Mostly from affiliates sending traffic, and from my own list, and also from raw search traffic.

 

So, how do you avoid duplicate content?

I'd rather pay someone on craigslist $69 to write a bunch of articles than used recycled ones.

 

The tool is just a research tool. You use it to gather information to write your own articles. If you try to use it to "generate" articles, it will probably be seen as duplicate content. That's not what it's for.