Got this email today: Man who is writting this the documentation, lawyers ? Anyone with Adcenter insight got the simply interpretation of what this means for the common man/woman ? Reminds me of the security releases from Microsoft, can we have the short version for working folks, please Cheers, Chris
Hi Chris, I hope to clarify some confusion around the new adCenter Terms & Conditions. We’ve updated our T&Cs in order to more efficiently deliver new adCenter services to our advertisers. Some of the text in the new T&Cs ("Microsoft may use matching criteria other than keyword searches to display your advertisements" and "Microsoft may display your advertisements on its network of advertising channels operated by the Microsoft network of participating websites and other distribution outlets") allows you to participate in current and future adCenter services, such as Content Ads. As we develop and launch new products, you may need to modify your adCenter account to adjust your participation to your desired level (i.e. turn-off participation, modify bids, etc.). We intend to keep you informed about new ad products or services and any significant changes to your service. For example, as we continue to offer our Content Ads product to new participants, we will email advertisers in advance to notify them about how they may turn-off content advertising. I hope this helps. Thanks! adCenter411
adCenter411 - I had to call up adCenter support when I got that email - It sounds like we have no choice in the matters, and that our ads will be very broadly matched & appearing across the content network without our consent (When in fact the changes simply allow us to do so, which is a positive). Maybe someone should work on the wording of the next email about changes such as this...
Johu - I don't like this at all. I got the same message. My translation is: "We are going to get your ads in front of who ever we please and we don't care how crappy the qualtiy of the clicks are" Typical Microsoft - we exist to serve them.
Thanks adCenter411. If we can opt-in/out this can be a plus... This is already a "common" feature with the other 2. The best is to look at how it works with then and do better. Google has the best model with: Their engine Search Network (requires their engine) Content Network (independant option) From what I understand CTR is not affected by Content Network. Maybe even Search Network ? This is a very important rule as to not impact the CTR of ads running on lower quality sites... Cheers, Chris