Google Ranked "Most Powerful Brand"

[Ohene]

Not bad for a 10 year old company

Gary Price reports that Millward Brown Optimor's BRANDZ Top 100 has ranked Google the most powerful brand. The top 10 global brands are:

1. Google with $66.4 billion
2. General Electric with $61.9 billion
3. Microsoft with $55 billion
4. Coca-Cola with $44.1 billion
5. China Mobile with $41.2 billion
6. Marlboro with $39.2 billion
7. Wal-Mart with $36.9 billion
8. Citigroup with $33.7 billion
9. IBM with $33.6 billion
10. Toyota Motor with $33.4 billion

Microsoft was ranked number three and Yahoo ranked at number 42.

http://www.resourceshelf.com/2007/04...s-brandz-2007/

[Notting]

You can't be sure about the validity of stats like this. As a business student who has academically studied marketing I know that calculating brand equity is a very difficult task and there are many things that are difficult to quantify, for example how do you measure customer loyalty to a brand.

Notting

Edit: Bloody excellent signature - rep given!

[ottodo]

I think such stats are not correct 100% IMO

[RovingCalypso]

They may not be 100% correct, but out of all those mentioned, I think google is the definitive brand. I mean it certainly has changed the way we surf the web.

[imteaz]

Yah thats right, even though it is not 100% correct, but google will be all the way top. so google rules...

[MattKNC]

Google is a brand but much of their assets are based on perceived value v. actual value. In other words, the value of Google is driven largely by its stock while a company like Toyota or General Electric by its hard assets.

[BigBadWolf]

Those starts look pretty accurate to me, who in the world with an computer and internet has not heard of or us Google? very few I would imagine.