Google acquired DoubleClick, will effect Adsense & Adwors???

[Pathan]

After long negotiations & bidding war with Microsoft, Google finaly won the battle for DoubleClick Acquision. News here...
My question is how it will effect Google's Publisher Program "Adsense" & Advertiser's "AdWords".??? Do you think it will boost Adsense's publisher's earning, as we all know that DoubleClick is market Giant in Advertising services?

[ryukenden]

I don't think it will affect adsense. Google is trying to grow in web world more rapidly than others.

[Michelangelo]

I don't think that adwords- sense will change much. i can imagine that they'll try to target different advertisers.

[internetmarketingiq]

Broadening their portfolio so they can reach a broad base of advertisers across more markets. It just makes sense for them to do this.

[Linkmeup]

Short term I don't think there will be much of an impact to Adsense.

[Erind]

Ithink they will open a new way of advertising. Like said in another thread, they will use the research & tools to diplay ads that users are more likely to click, thus increasing ctr and eleminating some fraud. When CTR is naturally high, I don'tthink people will cheat the system as much. They may even track AdSense related websites to see if such things do happen.

[jimkarter]

In short term, I don't think its going to make much of a difference. But in long term, yes, it may help..

Offtopice: I like the topic of this thread: "Adsense & Adwors???" I think you forgot putting an 'e' at the end of it.