Track on which content pages your ad is clicked!

Michau · #1 Mar 30th 2007, 12:47 am

I am an AdWords advertiser who heavily advertises on content network. I use Google Analytics to track my visitors, but I noticed all clicks on content network are grouped under the same heading. I wanted to be able to track visitors, conversions etc. per individual content site. So here's the JavaScript code I put on my page to do it:

Code:

<script>
var r = document.referrer;
if(r.match(/googlesyndication\.com/) && r.match(/url=([^&]+)/))
{
    var u = unescape(RegExp.$1);
    if(u.match(/^https?:\/\/([^\/]+)/))
    {
	var d = RegExp.$1;
	__utmSetVar("AdSense: " + d);
    }
}
</script>

Now I am able to see on which sites my ads are clicked. I was also able to launch site targeted campaigns to the sites where my ads get most clicked

B.V.E. · #2 Mar 30th 2007, 2:40 am

Nice script dude! I've got this implemented into my own tracking software a few months ago, and being able to track the content network is a huge advantage

Simply block the content sites with a low CR/ROI, and start site targeted campaigns for the content sites with a good ROI.
Lots of targeted traffic + low CPCs =

So, great work on the Analytics add-in! It will definitely unleash some extra potential for the average Adwords advertiser

.

Michau · #3 Mar 31st 2007, 2:16 am

Yes, exactly that's what I primarily made it for - block sites with low ROI... but I was also abloe to launch site-targeted campaigns on the best-performing sites, with lower CPC that my original campaign - woohoo!

filtalr · #4 Mar 31st 2007, 3:30 pm

Nice - Where do you put the code on your page and where do your site specific stats show up?

Skouk · #5 Apr 1st 2007, 3:45 am

Excellent

I have added the code yesterday and it works great.

filtalr, you can add the code between
</head>
and
<body>

JochenVandeVelde · #6 Apr 1st 2007, 3:56 am

Thanks for sharing! Great script.

**GuyFromChicago** · #7 Apr 3rd 2007, 8:54 am

Nice script but everyone should keep in mind that in the coming months there's transparency coming to the AdWords content network

jarjarb · #8 Apr 6th 2007, 10:23 am

hey great post, but i'm a little confused, how can you track your adsense ROI from this?

**GuyFromChicago** · #9 Apr 10th 2007, 8:00 am

Quote:

Originally Posted by jarjarb

hey great post, but i'm a little confused, how can you track your adsense ROI from this?

You really are confused

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