How I increased my Adsense earnings by 50%

This technique applies to everyone who has 2 or more Adsense blocks on a page (and who can stop at just one?).

First up, not everyone knows that Google always serves up the highest paying ads to the first ad block it encounters in your

site's HTML. This can mean that an Ad block that is getting all the clicks is worth .01 a click, while on the same page a block that is totally ignored has the big $$$s.

But how to find out? Channels.

Go to your Adsense account, and create a custom channel for each of the ads on your page. Call the channels '1st Ad', '2nd Ad' etc. Put the Adsense code on your site, making sure that the '1st Ad' channel ad block goes to the first ad in your page HTML, '2nd Ad' the 2nd spot in the HTML and so on. Now sit back for a few days.

OK, you’ve got some stats to check so lets see which ad gets the most clicks. If the first Ad gets the most clicks, then you can stop right here. If not (as was my case), then we have some work to do.

What we need to do is move the Adsense code around so that the Ad block with the greatest number of clicks is the first Adsense code in your site HTML. There are a few ways to do this, but I'm going to concentrate on 2.

CSS Positioning
If you use absolute positioning on your site, then moving the Adsense code around is trivial and I won't go into it here. 'Static' positioning (the default) is tougher and worth a short mention.

Basically, I am going to use the negative margin trick (courtesy a list apart). This very simple example shows how to reverse the position of 2 elements.

Here is the code:

<div  style='float: left;width: 200px;margin-top:70px;border:3px green solid'>
Block containing High CTR Adsense Ad, position this at the bottom
</div>
<div style='float: left;margin-left: -200px;width: 200px;border:3px red solid'>
Block containing Low CTR Adsense Ad, position this at the top
</div>

Code (markup):

And here is the result:


Frames
Sometimes you are stuck with a complicated layout, or a site that uses tables, so CSS positioning is not an option. For this, you can always use frames.

Go to the first Ad in the HTML and copy the Adsense Code to a new text file. Make the code:

<style>body {padding:0px;margin:0px} </style>
-- Your Adsense Code --

Code (markup):

The style command is so that the Adsense ad is displayed nicely within the frame. Save the file as 'google_ad.htm'

Go back to your site, delete the Adsense code for this ad and replace it with:

<IFRAME style="WIDTH: 120px; HEIGHT: 240px" src="" id='google_adsense_iframe' frameBorder="0" DESIGNTIMESP="23032">
  </IFRAME>

Code (markup):

(of course, adjust the height & width to the proper size of your ad).

Then at the bottom of the HTML for your site, add this:

<script type="text/javascript">
document.getElementById('google_adsense_iframe').src='google_ad.htm';
</script>

Code (markup):

This last bit of javascript sets the source of the frame to your google ad, ensuring it is loaded after the first ad has been displayed. In fact, you might not even need this, and you could just set the src property in the frame & the 2nd ad would still be loaded first. That’s for another day of testing though, 'cause I'm using the method shown & it works for me.


Straight away after making this change, a site that was making $40 a day went to $60 - not bad for a few hours work

Note: This article is reprinted in full from my blog gathadams.com. Hope you find it useful.

Cheers.

 

Is't against Adsense TOS?

 

I'm not sure this is allowed by the Adsense TOS. Have you contacted Adsense about this?

 

Of course this is allowed! You aren't changing the adsense code at all, just where they are placed on the page using simple CSS.

 

If you put the adsense in frames, make sure there is other content in the frame or you'll just get PSA ads

 

This is all allowed, and was even suggested to me by an Adsense rep when I met her in person.

You are not allowed to alter the Adsense code in any way, and I'm not.

Unless you are saying that earning more from Adsense is against the TOS?

 

Humanedited: Adsense has altered the code so that it detects content from within frames better. I have no content within the frame & I don't have any problem with PSAs. As with everything, your own mileage may vary, so test-test-test.

 

This comes close to "altering the behavior or targeting of the ad" which is not okay. Definitely a gray area, but if this was truly suggested (in it's entirety) by google, then alright, I'd still be contacting them myself if I were to implement this.

 

woaa cooll tric if it is not agaisnt tos iam going to apply

 

no problem with tos here. It is just positioning of the units. Are you banned for placing the unit in the footer instead of header? same thing here. It is just designing your page, nothing to do with the adsense code.

 

From the Adsense Help
https://www.google.com/adsense/support/bin/answer.py?answer=10542

This would suggest that moving the ads around is ok.

There is one thing I would like to clear up - I use & recommend this tip "in good faith". I'm sure someone can think up some variation which would be considered scammy for advertisers, but I think the exact usage presented here is ok.

 

I didn't realize this technique until now, thanks for sharing.

 

thanks for this useful trick hope my adsense is up

 

my site is entirely designed in php.....will it work on my site...if its not so much trouble...can u please give me the implementation details...........and wats this iframe......i have never heard of it.....i just have google ads on my site......


pls explain.....thank u very much.

 

i am an amateur....pls expolain to me from my prrespective.....thank u.

 

how would I implement this into my site? http://hidemytail.com

 

PEHW - The most important thing I would think for your site is to fix how it looks in IE



when I went to your site using IE6 I couldn't even see your search box.

As for implementing this tip - you only have one Adsense Adblock (I don't think link units count) so you are already getting the max amount.

 

How can I do this in PHP pages?

I'll give it a shot, and let you know how it turns out

 

I have 3 blocks:
2 banners and one ad link under the search box. I will have to look into ie6 problem

 

PEHW - You are absolutely right with the 2 ad blocks - sorry, I don't know how I missed it.

Firstly, you need to find out which Adsense block gets most of your clicks - the top or the bottom one. I can see in your Adsense code that you are using the same channel for both blocks. Change one of them so you can test the results individually.

If the top one gets most of the clicks, then you are done. If it is the bottom one, then use one of the techniques I go through in my first post to change the position of the adsense blocks on the page.