AdWords Site Targeted CPC Bidding

[GuyFromChicago]

I saw the notice in my account this morning saying I could try out AdWords CPC Site Targeting.

Here's the FAQ page it linked to, and here's the post where it was first announced.

And here's the DP thread with some earlier discussion.

[bloard]

I assume this is still just for people approved to the beta test? I followed the instructions on the faq and it didn't let me set up a cpc, only a cpm still. Sure hope this is a quick beta if that's the case. Link to sign up for beta test says they aren't accepting anymore sites. Thought I would try to sign-up again... didn't work.

[GuyFromChicago]

Originally Posted by bloard

I assume this is still just for people approved to the beta test?

Itr must be, the only account I have access to it in is the one I applied with.

[bloard]

GFC - does it display your ad by taking up the entire ad unit, like cpm... or does it stick you along side the other, normal cpc ads that are displayed in an adgroup?

Also, I know you are a big adwords editor user. I assume you can't do this through editor yet?

[GuyFromChicago]

[QUOTE=bloard;2539793]GFC - does it display your ad by taking up the entire ad unit, like cpm... or does it stick you along side the other, normal cpc ads that are displayed in an adgroup?[/quuote]

I just set up a small campaign to target these forums...so I'll let you know

Originally Posted by bloard

Also, I know you are a big adwords editor user. I assume you can't do this through editor yet?

I didn't even look but assume can't use editor for this yet.

While I was typing this post and e-mail popped in from G'

A few weeks ago you told us you'd like to be part of a beta test of cost-per-click (CPC) bidding for site-targeted campaigns. We're happy to inform you that we're ready to start the test, and that you've been selected to participate.

You should now see CPC bidding for site targeting enabled in your AdWords account.

As a beta tester, you'll be among the first to try out CPC bidding for site targeting. That means you can choose specific Google Content Network sites for your ad, and bid for clicks instead of for impressions (CPM) on those sites.

You can create new CPC site-targeted campaigns from scratch, or switch existing site-targeted campaigns from CPM to CPC bidding. When you're ready to begin, follow the step-by-step instructions below.

Please start using the feature in the next few days if you can. Submit your comments through the 'Send feedback' link found on your Campaign Summary page. Your frank comments are important! They'll help us improve the feature for you and for future advertisers.

I cut off the instructions in the above.

Cool stuff, I'll post updates here & at the blog.

[bloard]

Boy I hope this is a short beta. I know exactly how I want to use it, but didn't get the invite. I sent a support email with a "beg"..... see if it does anything. Please keep us updated, because I think this will be extremely effective advertising.

[GuyFromChicago]

Will do. Updates here and at the blog as I start to see some data.

[bloard]

Anyone with any feedback or experiences with this yet?

[GuyFromChicago]

Since I started targeting forums.digitalpoint.com I've seen 282 impressions with no clicks.

My max cpc is $0.10 and the daily budget is $1.00. I'm bumping the daily budget today (X10) to see what impact that has on the number of impressions.

[bloard]

Have you figured out whether it takes up the entire ad space yet like cpm? Or have you not been able to see your ads yet personally on dp?

[GuyFromChicago]

Originally Posted by bloard

Have you figured out whether it takes up the entire ad space yet like cpm? Or have you not been able to see your ads yet personally on dp?

Haven't seen them yet.

[GuyFromChicago]

Originally Posted by bloard

Have you figured out whether it takes up the entire ad space yet like cpm? Or have you not been able to see your ads yet personally on dp?

Just an update - I saw one of my ads on DP this morning in the 468x60 space in the upper left. It did not take up the whole ad space, it was one of two ads being shown (the right one) in that spot.

[malcolmlo]

Good info GFC thanks! Will keep an eye on this post.

[GuyFromChicago]

Since I started targeting DP @ .20 per click I've seen about 1,400 impressions (2 ad groups) with no clicks. I upped my min bid this morning and will see if I get more exposure.

Going to target some more sites as well.

[michael11]

I hope Google does not publish CPC on site targeted campaigns. This would only drive prices waaay up and in my opinion this is not necessary.

But Google never has enough...

[GuyFromChicago]

Originally Posted by michael11

I hope Google does not publish CPC on site targeted campaigns.

Can you explain? I'm not sure I understand what you mean. You can bid as little as $0.01...bu your competing with the "regular" content ads and CPM campaigns so most of the time you wouldn't get much action.

[kmofo]

Fine info! Got to watch this thread further!