Adsense Revenue makes sudden unexplainable increase

Has this happened to anyone.
Suppose your revenue suddenly jumped tenfold despite no improvement in traffic? I know that would be a concern and the choices would either be do nothing (because you aren't doing anything against the TOS) or do something.

If you are one of those who would do something, what would that something be?

 

It may be that your users are clicking on ads that are leading to conversions.

 

Well I hope it's that because it's not a huge amount of clicks. But it's been going on for about three days now

 

I would become worried only if we're talking about yesterday's earnings. Not from today's earnings, it is a waste of time to talk about today's earnings as they fluctuate a lot and are only estimates.

 

So you're saying he should worry?

 

I guess he is saying that.

 

yes, if it is a few days then one could worry and simply send an email to adsense if that can calm you down, otherwise with url and custom channels in adsense, if you use that you should be able to find out where the problem comes from..
Try removing the ads from those pages/sites.

But honestly, this is not your job really, and adsense has dealth with how many click bombing attack in 9 years of existence? So they must know what they're dealing with and that's it's probably not you who is at the origin of those invalid clicks. I suppose they can fight it.

 

That is my advice as well. Over the years I have seen all kinds of spikes in earnings and clicks and never bothered to notify adsense. They will do what they do and you will get paid for legitimate clicks. They will discount bad ones and if they think it is you mis-using their service they will take action. Sending an email does not protect you from anything and to me, only serves to bring more attention to what may not even be a problem, but maybe they find something else they don't like since you invite them to poke around and inspect your account.

 

Good advice. I chose to do nothing but I wanted the benefit of others' wisdom as well.
Thanks.

 

Beers on Shawn then.

Seriously though, that seems like some change on Google's end and obviously a good one for some people. Does seem like a lot of movement though, I wonder what they are doing?

 

I've always had a pretty good CPC rate, so I haven't noticed much of a change.

The only time my adsense earnings spike is when my niche site gets featured on a major news site and they don't link to it. People end up googling it and that traffic converts amazingly well for me.

 

Yes... that's when it began and it's tapering off today (making me want to cry, lol)

 

same here, I've earned some 540 EUR in 4 days on a site that would usually earn some 50 eur. in same period. clicks were over 1 eur on average.

It stopped yesterday though and today reports for traffic are miserable without a single click, lol. I guess they'll balance it in next weeks.

 

Be aware. Google dont like sudden changes.

 

opps this happened to me around three years ago....the thing happened on one of my sites..sure I got paid 400% than usual for around 3 months, then boom.....the site was deindexed...completely! something or someone have done something on one of your sites that is not normal, and DEINITELY the big G will find out about it, sooner or later....yes they will look into it. my advise is do something about it now when you still have the time....finding out what is that abnormal thing is your challenge...yes, you did not do something wrong or fishy, yes you are honest...but some one did something....I sort of enjoyed the 400% higher earnings, but regretted it later...........

 

People were probably click bombing your sites, in the current case its more like the CPC increased. Maybe an industry factor somewhere. Or a festive season.

 

I also noticed something like this in last 4 days or so. Clicks are as usual but CPC has increased by a bit. And its still going good for me.