Dupe-less-ity

[PwrUps]

http://ypnblog.com/blog/2007/01/31/dupe-less-ity/

You and your users should see fewer duplicate ads starting today



The word “dupe” has some interesting connotations. One the one hand it can mean a person who is “easily deceived or fooled,” and on the other it is simply shorthand for “duplicate”—in broadcast lingo, a copy of a videotape used to be called a dupe.



In our world, a dupe is simply an ad that appears more than once on the same page with more than one ad unit. Some of you have told us that dupes are a minor annoyance to both you and your users. They do little to enhance your site’s experience or entice users to click. (That’s not to say that a user would have to be a dupe to click on a dupe, but still… )



Fewer “dupes,” more “uniques”
In response to your concerns, we recently did some fine tuning. Today, we’re pleased to announce the launch of an enhancement that should improve the number of unique ads shown on pages with more than one ad unit. This enhancement applies to all types of ads, but impacts only our self-service publishers (i.e., most of you).



If the live enhancement follows our research model, we anticipate that, in the long run, publishers may be rewarded with higher click-through-rates (CTR).



Here’s to being unique!

It's great to see they're making YPN better.

[andy11]

lol - i noticed some improvement today. no more duping us - lol

[Red Thunder]

Same, but now I'm getting horrible, totally unrelated ads. Not happy, at the moment.

[guidyy]

Originally Posted by Red Thunder

Same, but now I'm getting horrible, totally unrelated ads. Not happy, at the moment.

Ditto. No more duplicates, but also no relevancy.

[xharrisonx]

Has there EVER been relevancy with ypn?

[karagold]

i had great relevancy. of course, i dont use ad targetting, so my ads are contexually targetted. now, however, i am finding 1 ad block highly targetted and the others struggling to fill the ad space. personally, i liked having duplicate ad units. i am restructuring my ad layouts now to remove these extra irrelevant ad units. it might negatively effect my revenue, but i dont want my visitors clicking irrelevant ads... that only leads to the whole "low quality traffic / poor conversions" story.