What are the highest cost AdWords

I have a content site on which I run AdSense ads. I can add any subject matter I want to my content site. The only restriction is that I like to show a connection between the content subject and the Internet, but there is not much these days that hasn't got an Internet connection.

What I would like to do is write content that has the highest AdSense payment potential. But the other reason for looking for high paying AdWord ads is that this is also some measurement of popularity and so content on this subject should be well received and draw traffic.

A brief search on AdWords seem to indicate that these are fairly expensive AdWords:

1. University Degrees Online
2. Satellite TV
3. Point of sale software

To get top position on Adwords for any of these terms would cost between $5 and $10.

What other words or themes are people paying $10 plus for on AdWords?

 

I can't help you on that one, but I noticed yesterday that 2 clicks on a new page seem to have netted me about $2.50 (the adword banner is for yoga), and would be interested how you do the search to assess cost, since this content is giving me a return per click 5-10 times what the rest of the site is currently giving me.

 

I believe "Web Hosting" is pretty high up on that list..

 

You assess cost through the AdWords portal at http://www.google.com/adwords.

You can put in random words and see what AdWords wants to charge advertisers for those words.

Here are a few I just tried:

Bush $0.84
Cheney $0.80
Health $3.90
Kerry $2.15
Medicine $1.92
Point of sale software $10.40
President $0.54
SEO $4.61
Satellite TV $3.93
University Degrees Online $8.74
Yoga $1.58
degrees $5.80
entertainment $1.28
hosting $8.77
jessica simpson $0.41
satellite $3.11
university $1.36
university degrees $4.48
webmaster $1.60
web hosting $10.95

 

Mesothelioma is definitely the highest that I've seen. We're running PPC for a law firm at up to $100 / click right now.

 

 Here is the spread on Overture fo the terms specified


satellite tv

1
$2.36
2
$2.34
3
$2.33
4
$2.31
5
$1.42
6
$1.41
7
$1.41
8
$1.40
9
$1.01
10
$1.00
12
$0.75
14
$0.60
16
$0.55
18
$0.55
20
$0.50

 


online degrees college university


1
$3.01
2
$3.00
3
$2.51
4
$2.20
5
$1.99
6
$1.73
7
$1.71
8
$1.71
9
$1.71
10
$1.71
12
$1.05
14
$1.01
16
$0.78
18
$0.51
20
$0.43

 

online degrees


1
$6.00
2
$5.99
3
$5.05
4
$5.04
5
$4.21
6
$4.20
7
$4.19
8
$4.18
9
$3.90
10
$3.89
12
$3.66
14
$3.49
16
$3.00
18
$2.85
20
$2.15

 


online college degrees


1
$6.45
2
$6.40
3
$5.33
4
$5.32
5
$5.31
6
$5.30
7
$4.67
8
$4.66
9
$3.90
10
$3.89
12
$3.03
14
$2.51
16
$2.49
18
$2.05
20
$2.03

 


online degree programs


1
$6.85
2
$5.80
3
$5.75
4
$4.77
5
$4.76
6
$4.75
7
$4.66
8
$4.65
9
$4.00
10
$3.99
12
$3.06
14
$3.02
16
$2.28
18
$2.22
20
$2.03

 


point of sale software

1
$9.10
2
$9.00
3
$8.66
4
$8.65
5
$8.03
6
$8.02
7
$4.10
8
$4.02
9
$3.03
10
$2.51
12
$2.01
14
$2.00
16
$1.55
18
$1.50
20
$1.50

 

Overture bids:
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/

Try "Mesothelioma"

$100 and down....

 

Good thread topic.

I was planning on writing up a page about video conferencing and broadband video phones. Talking about installation, products, and the technology in general. I was also going to offer local installations.

So I was happy to see that these keyphrases are above the $10 mark;

broadband phone $10.25
video conference $12.05
video conferencing $14.85

but considering I am pretty lazy and don't have a whole lot of time, it might be a while until I get around to it.

 

With their bid tool:

(UK) http://uv.bidtool.overture.com/d/search/tools/bidtool/index.jhtml

 

Want Action, I guess you will have to pay to play down the road

 

I may have to get off my happy rear and put some sites together to target some of these... hmmmm

 

Why such a difference?

Google AdWords says:
wireless security camera: $14.66

Overture Bid Tool says:
wireless security camera: $0.89

Both for #1 spot.

Who should I believe?
In this case, since it's AdSense we are wondering what would get the highest pay out, so do you think this would be a high paying AdSense topic?
Or because of the glaring difference do you think it would only be about half of what AdWords says?

 

I heard plastic surgery was high at overture.

 

I tried finding a few, highest I could find was fen-phen at 6$

 

I just figured they'd be somewhat in the same ball park with the same keywords. It seems like if people are competing for the number one position in one, they'd also do it in the other most popular PPC program.

I'd imagine AdWords would return more traffic though. Well I guess it all depends on the keyphrase too.

 

It depends on the target audience I think.

We see far better results on women focussed ads on Overture compared to Google for instance. MSN + Yahoo users vs Google users still sees a significant difference I believe.

 

Interesting topic and surprising keywords, I tried some keywords I'm intested in, all are very cheap :-(