Guys Shared this on BHW. plenty people appreciated it. so thought of adding it here Here are few tricks for you all learners 1. Create your campaign, research your keywords etc, build your site. 2. Ensure you have a privacy policy, copyright statement, terms & conditions. 3. Choose your keyword you want to get to 10/10. 4. Group that keyword in adgroup with maybe 5-10 other very similar keywords (extremely similar). 5. Create a landing page called site.com/main-keyword.html 6. On that landing page, include your keyword in the <title></title>, H1 Tags, and 3-5 times in the main copy of the site. As well as any alt tags on images (use full descriptions, not keyword spamming). 7. Put keyword into meta description & meta keywords, mixed in with other relevant keywords. 8. Create an Ad on your adgroup (plus several more), which include that keyword in your main title, and the 2 lines of copy they give you. 9. Make the ad display URL as site.com/keyword 10. Link it to your new landing page. 11. Done, rinse and repeat for all your other keywords.
Thanks for the tips, these are great. Does Google check for the copyright and the T&Cs statement? I haven't seen anything about that on the Adwords policy pages, just wondering where you got that tip and if you know anything more about it. thanks
Well, think that these tips may sound interesting and some of these have been used by me. But there is no guaranteed checklist of to-do things, its all about keep trying and experimenting in the quest of getting the perfect 10......
Also, the tips seem to be available on this site: http://www.wuup.co.uk/google-adwords-10-10-quality-score and has stark resemblance to those suggested by ekfaysal
Have you actually tried this? I've done something similar and although it does help it's not going to give you a 10/10 unless you have a very high CTR which is 70% if not more of the QS formula.
I agree. Most of the ekfaysal's work items deal with the landing page. In order to approach QS=10 the Normalized CTR should be high relatively to the competitors. (CTR is normalized according to the average position and other factors, in order to calculate QS). Since the QS "belongs" to the keyword it makes sense to strive higher CTR per keyword. The way to do so, as I understand it, is: 1. Tighter ad groups (as ekfaysal mentioned, point #4) 2. Negative keywords - very effective, in my opinion 3. Improving ads' CTR by experimenting the copy and other means (like ekfaysal's point #8) What's important is to do it better than your competitors on any given Search Term. If you have additional practices please share
^ this and another veery important point: never bid cheap from the start if you want long-term results. The desire to dip your toe before jumping into the water is understandable, but if you bid low you'll get low position, which leads to lower CTR which in turn hurts your QS and results in higher CPC. So if you want cheap clicks - bid high from the start to build a solid quality score - this will pay off nicely.
I'll let you in on a little secret i heard from a Google Rep that visited our agency regarding one of our major clients... some keywords you advertise will never give you 10\10 QS. especially if they are generic market terms. like "Tennis" or "Hotels" and stuff like that. the high CTR is usually a must for a 10\10 QS but also the brand \ landing page\ product & advertisement and whatever... I'm not always look for 10\10. i think 7/10 can do the job as well...
Quality Score is what Google uses to determine if they should show their PPC results, in what order, and what cost the bids are. Basically the lower the score, the higher the bid, the lower the placement, the less frequently they will show your advert. This means that it’s no good to them, and you end up paying over the odds. Your cost per acquisition will be higher. Keywords place for the google adwords to related to our meta tag ? i thought it only will influence with our content. i wish to reduce my Google Adwords cost.
Some good tips but in our experience the CTR is probably the most important factor in getting a good QS. Even if you do everything mentioned, if you have a low CTR you are going to end up with a low QS.
CTR is the most important factor. i have seen QS go from 7 to 4 just from a change in CTR. If you don't bid high enough or the competition bids higher you can lose QS quite quickly.
I'm sure you know much about him, and probably a little frustrated in obtaining high quality score for your keywords. This will change. If you are not familiar with this concept, please stop and learn the basics, because you can lose money if you do not know the consequences of bad in front of a high quality result.
sometimes you can see that kind of novelty. quality score is 10/10 , bid is extremely high but it's not showing
After reading thro' most of the contributions on the aforementioned subject. I come to a conclusion that does QS 10/10 ensure me to have a better conversion rate, the bottom line in any campaign is what is the ROI on the ad spend. Look forward to some more inputs.......