One site that you must definitely visit if you are in the marketing industry: http://womma.org word of mouth marketing association
thanks for the link - lots of good info - highly recommend everyone to check it out as 'word of mouth' marketing is the current craze.
Next time your in a taxi give the driver your business card. I do that all the time and when they have a passanger looking for a holiday, then hand them the business card. I've had a few referrals from taxi drivers.. Word of mouth.
womma is indeed the new trend in marketing these days. although womma is an ancient way of marketing they seem to discover it now.... the problem lies in measuring it though
well the measuring you are referring to has just been documented. i doubt it will be the best solution and the final if there is gonna be a right solution ever...
why was it posted here? ...surely we would have heard about it? huh? didnt get past the homepage i'm afraid.
It's free & it's most effective but every ads has pros and cons, as per statistics a person who has a bad experience will tell 12 or more people but those who were happy and satisfied with the service will only tell 1 or 2 people. Bad news travels faster than good news! So if you are in business, you need to be in control giving no chance to bad mouth to your customers.