Hello all, I hope everyone is well and has had a fantastic New Year and Christmas! I'm currently in the process of putting together a media plan for someone, who's demographic audience tends to be females aged between 20 and 44. They have moderate incomes between €10k and €35k p/a, are fashion concious and enjoy music (Generally Soul, R&B, Pop, that kind of thing.) As I say, I'm putting this media plan together to try and find sites to advertise on where I might find this kind of audience. Has anyone got any experience in this market? Are there any suggestions for sites I might be able to run banner ad campaigns on? Any help with this would be greatly appreciated. Many thanks,
Might you be able to put together a drawing offering a package of related goods and services and seek advertising on each of the related sites? A client of mine booked country wester/rock music concerts into a venu in Mexico just across border from small US town. The area benefited from the tourism brough in by the concerts. He arranged a drawing offering two concert tickets, a nights lodging at the leading motel in the town, meals the night of concert, breakfast, and lunch the next day, t-shirts, drinks cupons at club etc. Since all of the groups involved benefited from the concerts it afforded them good exposure and donated the items given away. Finding the right groups to put together would be the hard part.