1 hour: 1,000 views 6 hours: 6,000 views 12 hours: 9,000 views 15 hours: 11,500 21 hours: 16,500 30 hours: 19,250 4 prints, 1 pdf download $80 level, 328 words, editorial score of 4. Traffic from Prweb: 80 uniques (after 24 hours) Overall Im disappointed with the traffic I received, or rather I didnt received. Hopefully it got picked up by a few websites.
Don't get hung up on PRweb stats. Like I mentioned in your other thread, they mean pretty much nothing. All you should concern yourself with is finding verified pickups (PRweb's pickups number is nothing more than a general estimate). You can hire a clipping service to do that, or you can keep your eyes peeled on Google, Google News, etc. for a few weeks (it takes time for some of the pickups to get indexed). When you look for them, look for unique bits from a quote, or something else that would likely be the same. You can search for the title, but that will only tell you who posted it word for word (not what you actually want people doing), rather than who posted a real story. Jenn
Thanks Jenn. I am keeping my eyes on the referrer in AWstats, but so far nothing (though it was just the first day). PRleap was really disappointing (75 views in 24 hours - had much better results with my last $10 release). I did get picked up in google news through 3 sources. I also had a media contact, though it turned out to be spam. While I was hoping for a few thousand visitors, the nearly 20,000 views on my PR should help to generate at least a little buzz and a little branding as well. Thanks again Jenn for all your help. Im doing some market research soon for my next product and if that launches, I will be hiring you for the press release.
Unfortunately, not everyone who picks up a story will include a live link. It might be worth setting up an alert in Google, Yahoo, or both for "Yoursite.com" - just the site name, and not the full URL. They would at least need to mention that much, so you can make sure you don't miss anything which wouldn't show up as a referrer in your stats.
PRWeb stats mean alot in terms of one simple fact. The higher the numbers, the more likely you are to have a high visibility. I have done TONS of PRweb $200 Press Releases...THEY WORK. Here are my latest stats...this PR is EVERYWHERE HOME PRESS RELEASE STATISTICS BASIC STATISTICS Statistic Count Reads 173,913 This number tells you how many times your press release was accessed from our site and other distribution points where we have the ability to measure traffic. This number does not include the number of journalists who have received your release through email. In addition there are online distribution points that we currently have no ability to track. This number does include RSS measurements. Estimated Pickup 2,673 This number estimates the number of times your press release was accessed by a consumer / media person. This does not tell you how many times your story appears on other websites, blogs, or in the media. It simply attempts to estimate interest in your release. Prints 3 This is the number of times that someone has printed your press release. We measure this by the number of times that the "printer friendly version" link is pressed. In reality, only a small percentage of users actually click this link before printing a release. PDF Downloads 11 The number of times your release was downloaded as a PDF document. PDF Downloads may be reflected in "Reads" and "Estimated Pickup" statistics. Although these numbers are not the bottom line...they have certainly done amazing things for us here. The pickup is the key factor here.
If I could have done a higher amount, I would have. Im looking at investing $5-$10k in the next 6 months, and will certainly be doing a $400-$500 release at PRWeb. Glad to hear it worked out for you! Results 1 - 10 of about 236 for "Newspaper Inserts Show Some Spine to Georgia Chiropractor" Not to shabby.
You probably need to hire a writer to compose your press releases from here on out. Those numbers might reflect these typical mistakes: 1. Poor headline (this is the most important factor right off the bat) 2. Poor level of newsworthiness 3. A lack of knowledge about keywords, target audiences, and SEO 4. Content does not support headline 5. Improper use of PR (advertisements, etc) 6. You didn't pay for better distribution. Obviously, any of these might have a serious effect on the success of your PR. But more than likely it is a combination of multiple factors. Review your PR, have an editor critique it. Learn and move ahead for next time.
Thanks for the compliment. I wouldn't recommend spending $400-$500 though...instead, do 2 Press Releases at the $200 level and make sure they are outstanding. If you need professional review, feel free to contact me privately and we might be able to work something out to increase your success. Best regards
Yes, Im sure some of those came into play. I had a few PR / marketing experts review the PR here. Probably the 2 largest reasons for not amazing stats was the low level of distribution ($80) and the level of newsworthiness (however, it was as good as it gets for my site - donating revenue to charity). Theres still some time to see the whole effect, so Im going to be closely monitoring it over the next week or two. Thanks.
How many real stories did you get out of that particular release (as in a unique story and not a lazy journalist/blogger reposting it, or it just being picked up in feeds)? Most are likely those. I'm not saying you didn't get any coverage... only that you absolutely can't take PRweb stats as the gospel truth... you can get 100,000 "reads" quite easily on PRweb, and they can lead to absolutely no genuine pickups. Monitoring the title doesn't help too much either, b/c a solid story will have a new one crafted by the journalist. Nothing would simply be republished other than quotes and basic facts / stats.
Your numbers will continue to rise for the next month or so...the first week is the most impact obviously, but you will want to monitor that PR through February.
The results were unreal. I have done many many press releases through PRWeb at the $200 level and consider myself an expert now. I won't lie, my first few PR through PRweb AT the $200 level had subpar results, but if you learn from your mistakes, work hard, and use the advice of experienced PR people, you can make it happen. I also have a background in English with a writing concentration and about 5 years of experience which has helped me. So far, PRWeb's stats have been right on the money (this is over a two year span). We have increased traffic to various targeted facets of our site, business, and partners with simply mind-blowing results through effective utilization of community, local, state, and national press and media outlets. Additionally, major players in targeted verticals have taken notice...and this has caused smaller businesses/organizations to follow in their footsteps, all at the benefit of our partners and associates.
Hey jhmattern - nice website! I checked it out. It would be very helpful for people new to marketing and PR stuff to browse through your site! best of luck in 07
What do you consider "unreal"? (again, not including any direct copy coverage). How many major outlets picked up the story? Online? Print? Broadcast? Did they conduct a personal interview based on the release? "Unreal" would be all of those things in several major media outlets. Be careful about considering yourself an "expert." Most experts in the field don't touch the site with a ten foot pole, and for good reason. While it serves its purpose well enough for webmasters, there's a definite reason there are more webmasters with releases popping up there than major corporations with real solid news that they want picked up worldwide in major media. PRweb is fine for what they are, but they're not some kind of "god" in the PR world, aren't the best option for serious releases, and certainly aren't the be all and end all; especially their stats system. But like I said, they're fine for what they do, and they definitely have their place (which is a place many webmasters in particular would benefit from). It's great that you like what they've done for you, but you almost come across as someone who works for them. Thank you, and same to you.
I don't agree with your views on PRWeb, in fact, I know you are wrong about them. However, PR is a multi-faceted and industry-specific line of work that has many ups and downs. So, in your experience, you may have used them in areas that don't benefit as highly as others do. For example, PRweb is the #1 undisputable pay-to-play PR service on the web. If you want SEO through PR, you better use PRWeb. For other areas - international coverage, mega-corporation news releases, and major market pickup from the top echelon media agencies, PRWeb is NOT the best. I do not work for PRWeb either, I post from my experiences with them stemming from my career in marketing and writing. You should probably think twice before making assumptions about others on this board that might discredit them or their information. As a professional in marketing, and someone who presumably knows the importance of miantaining high standards, I find it hard to take you seriously after reading your well-versed but non-sensible posts. Nothing personal, just an observation - alot of your content is helpful.
Well, PR is my business, and I've actively tested most distribution models. I've also done so in small business, large corporations, nonprofit PR, entertainment PR, and online PR, and I'm bluntly honest with my clients and don't mislead them into false hopes and expectations with PRweb or any outlets. So whether or not you choose to take me seriously isn't my concern (no offense, but I'm more concerned with being sure people know the facts before they jump into throwing money away with high hopes of something that simply won't happen, especially if it's based on so-called "stats," where a major component are just estimations). PRweb isn't the best. It's not "awful," but definitely not the best. It's just one of the cheaper routes, and many people are content w/ the results they get b/c they're not willing to put in additional time or money to distribute the release more effectively. And if it works for them, that's fine. But if they can get a better ROI for the same effort or money elsewhere, then PRweb isn't any longer a responsible option. It depends on the client, what their news is, and what they expect to get out of it. I wasn't accusing you of working for them, just to be clear. I was just joking around, due to the promotional tone of several of your posts in this thread and others. They're very misleading in a lot of ways. As I said before, it's great that you're happy with your results. But what you're saying is very very far from typical with PRweb, and I've worked with a wide enough variety of clients, distribution outlets, and industries to have seen where it works and where it doesn't - and I never recommend them to a client if it's a situation that won't have the potential to benefit, and recommend appropriate upgrade levels when it may (which is rarely to spend a small fortune - if they want to do that, there are better options). I have very high standards, especially in what I recommend to clients or potential clients, and I'm as bluntly honest as I can possibly be with them to help them make the best choices for their case. Most appreciate that and respect that. If you don't, you're free to feel however you feel, use whatever methods you choose, and recommend whatever methods you choose. And I'm free to disagree.
Your content wasn't presented in a newsworthy way. I explained on the end of this thread what the problem was. Go back, read that, then consider a re-write and re-release.
I see what you mean. I completely missed that last post. Added some green rep for you and I know what you mean. Thanks for taking the time to read the release and comment on it.