what are the basic steps for seo ? what we must keep in our mind while optimizing the website ? what are to do and Not to do Regards Rohit
The most important thing in SEO is to build better and better content. A Good SEO must be a good writer also. Good SEOs must have proper knowledge of sandbox and how to deal with it. Also read this great article by Jim Westergren - http://www.jimwestergren.com/seo-professional-seo-subjects-you-need-to-know/
Kind of a confusing question as you are an seo specialist Don't you know what basic SEO is? if not why are you an SEO specialist?
To do: Off page (inbound links) On page (keyword rich content, proper use of html tags) age (the older the page/domain the better) Not to do: evil (cloaking, keyword stuffing, .....) frames (it isn't good for onpage optimization but do-able) flash (is even harder for onpage optimization and you really need good offpage optimization to achieve a high ranking) And you need to begin with low competitive keyphrases, use more than one anchor text and try to get inbound links from different sources.
Content < unique / regularly updated > / links / advertising / patience . maybe he is having other people's site in his sig .
Most important points Study the competition of the sites you are working at. Workout a good content for the site. Ensure a good linking of your sites.
Make sure quality inbound links contain the anchor text for the keywords you want to rank higher with
Inbound links, text on those links, keywords on page in titles and text. old domain. Links from old, trusted domain. good content. see also the basics of seo
no doubt content is king so always update your contents and making links for site which is very very useful either by link exchanging, directory & search engines submision, article, press releases, blogs, forums and put a comment on your business related sites.
Select the "right" keywords for your site, analyse the competitions for that keywords and start working from the least.