I have some feedback to share with the community regarding my experience with adCenter so far. 1) I am a UK customer - had to wait months in order to finally test out this product! 2) Upon registration, it required IE only - but I didnt let this stop me from my goal. 3) Registered, verified my card £5 (which is a slap in the face because $5 = ~£2.5) but I let this slide. 4) I configured the account, set daily and monthly budgets etc. 5) I got the ads and the keywords all done after many hours spent. 6) I got a nice notice to say everything was rejected. Despite the fact I run these exact same ads on Adwords & Overture for over a year. 7) I smiled, and decided to give it a few months to cool off - theres nothing to get angry about. 8) I tried to login today and you know what? It wouldnt even let me access the system. I used the correct login details but it somehow changed my password. 9) Running out of choices, I decided to use the Forget Password and generated myself a new password using the rather unusual method of copy/pasting a hash from an email. 10) I finally logged in. What do you think, should I really re-attempt to spend with adCenter? It's important to mention that I handle a huge budget (over £1 million in ad spend) through Adwords, Overture and Miva. I'm very experienced in this field but frankly, I consider adCenter a joke at this stage. Please get your act together.
Microsoft is very late in this game. Let them get adCenter upto scratch with advertisers then maybe they'll have time to get their product ready for publishers.
If you don't the mind the reduced traffic volume relative to Adwords - about a quarter in the UK, it's worth trying. The ROI is higher, because of lower bids and higher conversion rates. They are more strict about the relevance of the ad to the destination page, but I don't see that as a bad thing.
This is why I hate Microsoft: They always require IE for everything! That's soooooo annoying! IE is sooooooo bad. And I love Google because their products work on al web browser, of course they support Firefox, because it's simply the best.
I've just checked our adCenter account, it seems to run ok with FireFox now - Microsoft is learning the hard way that compatibility is key. Most web savvy users use FireFox/Opera so it makes sense to think twice about those browsers.