I don't know how many of you noticed but Google has stopped calling the ads in its search-engine results "sponsored results." The new label is one that should be clear to just about everybody: It's calling the advertisements "Ads." Read more: http://techland.com/2010/11/05/googles-innovative-new-name-for-ads-ads/#ixzz14cAr4Dy3 Cheers!
They changed the placement of those sponsored links a bit, I think, which might account for the innovative change of terms... (A good change, in any case -- the less doublespeak, the better!)