I'm working with a non-profit organisation which has suffered from it's current CMS provider. We've worked through a list of professional local companies and signed a contract with one. One of the (optional) features of their system is that every link on every page can be different so they can analyse what people click on in a page, which links to a page work, which don't etc. Therefore a single page on the site with 10 internal links to it will have 10 different URLs. (using .htaccess, not necessarily parameters) **Alarm Bells** Will the search engines see this as duplicate content or will they realise that it's one page with clever links? Does the algorithm actually look for duplicate content or do they rely on manual reporting? example: A site has a shoponline page, here are 3 of the links to that page /afawcs0110565/product_range.html /afawcs0110565/orderline.htm /afa.asp?idWebPage=10565 Sarah
If it is flagged as duplicate content (since that's what it actually is), you don't get penalized, but the index will only contain one of the pages that is duplicated.
Cool, the intent wasn't to get extra listings, just user info so that will keep everyone happy. thanks Shawn.
Just a thought.. If the site is sizeable, it would be wise to ensure the variety of anchor texts isn't biased. ie even number of each.