I would like to say something, Please correct me if I'm wrong. (I reffered this question to my Google rep already). If I have a phrase in my account containing at least two words and it is in Broad match type - Would Google trigger my ads also for the search of a single word in that phrase? Example: eskimo coats - broad match type for the single search term eskimo - google will show my ad.
Unless this is incorrect it shouldn't: I've honestly never checked it for myself. Have you seen something that leads you to believe the above is incorrect?
You can use Google's tools to check this out. Say you have a broad match keyword: eskimo coats as per the initial question. Use the urlencoded version of the keyword to see what the results would be using this URL: http://www.google.com/search?ie=UTF-8&oe=UTF-8&hl=en&q=eskimo&adtest=on Code (markup): Make sure you have the &adtest=on in your URL ... this will ensure that you don't affect your CTR history ... ... it's a nice feature that is rarely disclosed by Google H
Should have been http://www.google.com/search?ie=UTF-8&oe=UTF-8&hl=en&q=eskimo%20coats&adtest=on And no...the keyword eskimo coats will not show if somebody types in eskimo It will show, however, when somebody types in eskimo coats for sale used eskimo coats eskimo coats worn by Julia Roberts in Pretty Woman etc...
No it shouldn't, because in my example I was showing what would happen if you search for eskimo assuming you already had eskimo coats in your keyword list ... I know what I meant to say, but if I didn't explain myself properly in such a way that you couldn't understand what I was saying then that's my fault ... ... but anyway, it was useful for others that you pointed out how to include a space (i.e. URL encoded) in a search term. H
Thanks allot, you've been very helpful. I can see clearly now that this issue is vague... My ads have been showing up for search terms I don't even got in my account, they are relevant - but it wasn't my choice. My suggestion to you all, if you want your ads to be showing for the specific search terms your targeting - use exact match or phrase match. Keep responding ppl...
Actually with broad match you will match anytime any of the words are used in a search query So Eskimo Coats your ad would appear for eskimo pie eskimo igloo eskimo sled dog eskimo home eskimo kiss etc wool coat new coat pea coat london fog coat overcoat etc You will lose a fortune playing with Google this way. Always use "specific match" at least. Then you are only matched when the keywords are used together in a query. "eskimo coat" or "coat eskimo" This would be the only time that your ad would show. Stay away from using the Content Network as well.
No it is not. You missed this last little part , in any order, and possibly along with other terms. I've managed Adwords campaigns for over two years now and would not post something I had not experienced first hand. I took on several clients one in particular was a designer rose client and found over 200+ rose related keyword terms we were broad matched too. Terms such as rose tree rose colored glasses rose bush rose wine a woman named rose and on an on.... our keywords were designer roses, dozen roses and others I also did an experiment with Google to see what they would do with a specific match campaign to boost traffic and what they did was make all of the keyword terms broad match......I knew when this happened they were trying to make a money grab by matching the site ads against non relevant queries I have also seen vast improvement in clients & my own campaigns using specific match to wit the benefits are: Improved CTR% Improved Conversion To Goal Improved CPA Improved Positioning Lower Cost But this is just my experience.... Peace
I saw it. "tennis and shoes, in any order, and possibly along with other terms" The "along with" tells me an ad may appear if other words are entered in addition to your complete base phrase. As I said though, never tested it myself. When you saw this was it pre or post the change Google implemented relating to how they treat broad match?
I read Nicks post a while back and in honesty the roses campaign was during and almost immediately after that posting. Others were beforehand. I would also say Google "talks" a good game....but not everything they post is true or should be held as the gospel. Here is the issue and where I happen to love to study a bit more and that is the algorithimic equations,, and how they are used to do various things in the SERPs and PPC sides in relation to websites and blogs etc. Computers can only do what they are programmed (instructed) to do. As such we can tell it not to show ads when certain conditions apply, however it is impossible to have the computer think for us. So we can say: when query matches [example keyword] exactly, then show only these ads when query matches "example keyword" in any order, then show these ads But we cannot say: if query matches example keyword then try to figure out what is relevant. So here is the problem We sell blue widgets and red widgets.... but not green and yellow. So unless I the advertiser... tell Google that I only want my ads shown for blue and red..... then the machine can only follow directions and match to all the colors it could find and where widget is included in the text..such as green, yellow, pink, orange, and other colors of widgets. The other issue is it would take forever to program the computer to use a better thought process by entering in all the possibilites...this would slow the computing process to a stand still. Hope this lends some clarity.