Response from Google: Changes to Ad Units

[matt-baker]

I received a reply this morning to an email I sent Google regarding the changes to the 'Ads by Goooogle' text certain publishers have been noticing on their pages. Here is the contents of the email I received from a member of their AdSense team. I thought it would be useful to post it up here.

Hi Matt,

Thanks for your email - as you've mentioned, the change that you saw was
part of ongoing testing to improve our ad formats. Such variations are a
normal part of our testing process and generally run for short periods of
time only. No permanent changes are planned at this time.

To maintain the integrity of ongoing testing, we do not permit publishers
to opt out. However, please rest assured that such variations should
impact only a very small percentage of your impressions.

We appreciate your patience and understanding as we work to improve our
program.

Sincerely,

Stephanie
The Google AdSense Team

So yes, this is just beta testing to determine whether or not the image affects your CTR. Nothing to worry about just yet!

[contactsonia]

Yep! We do keep on seeing the testings in AdSesne ADs formats.
BTW, it is nice that you went one step ahread and talked to google itself

[nicknick]

thanks matt. It's good to get the info from the source instead of all the speculations that can occur.

[ainmohd]

Directly from the horse's mouth they say.

[Pietercornelis]

Nice. Well, let's hope this test will be over soon...