Is there any good reference that points to either a dash (-) or an underscore (_) being better than the other for search engine likeability? Example: http://www.freshdames.com/paris-hilton.html or http://www.freshdames.com/celebrity_news.html The same question for images. Should I try to break up image names for better ranking, likeness, etc? Should I go with http://www.britney.freshdames.com/spears/pregnant/pages/spears_pregnant_jpg.htm or http://www.freshdames.com/katie_holmes/wallpapers/pages/holmes-bw_jpg.htm Does it even matter, for that matter