Is quality score done by account?

[Val_Resnik]

Or does it have any account component? As an experiment, I made a few spammy adwords campaigns with clickbank and ran them for about a week. The quality scores on those pages were horrible. Please tell me when I start a campaign for my 100% legitimate awesome content site, Google won't give me a low quality score because of my previous campaigns.

[ohadgliksman]

I am pretty sure that it is campaign based and has nothing to do with your account. A quick tip: When starting a new campaign that has no performance history, you should start bidding higher to get some sort of "reputation"

[Val_Resnik]

Originally Posted by ohadgliksman

A quick tip: When starting a new campaign that has no performance history, you should start bidding higher to get some sort of "reputation"

Can you elaborate on this a bit?

[ohadgliksman]

Originally Posted by Val_Resnik

Can you elaborate on this a bit?

As a new campaign has no performance history, we want it to quickly gather one. The 2 major parameters of the quality score are CTR and bid price. While we cannot affect CTR right from the start, I found out that setting the bid higher gives you a good quality score to start with. After running several campaigns this way, I can testify that it does seem to help with the quality score and with the available volume (which is also a critical factor for campaign success)

[Val_Resnik]

Originally Posted by ohadgliksman

As a new campaign has no performance history, we want it to quickly gather one. The 2 major parameters of the quality score are CTR and bid price. While we cannot affect CTR right from the start, I found out that setting the bid higher gives you a good quality score to start with. After running several campaigns this way, I can testify that it does seem to help with the quality score and with the available volume (which is also a critical factor for campaign success)

Doesn't that kind of defeat the purpose of a high quality score, which is to be able to bid very low?

[ohadgliksman]

It only works short term. long term requires CTR rates and the unknown factor of landing page quality score

[fastimprovement]

Also, quality works in several ways ...

... you have quality scores for keyword performance (CTR)
... you have quality scores for keyword relevance (how it relates to your landing page)
... you have quality scores for landing page, erm, 'quality' (e.g is it purely a MFA site, or does it provide 'suitable' content)

There's now a need to take a total holistic approach to 'quality' and how it relates to your Adwords campaigns.

H

[Micromag]

Originally Posted by Val_Resnik

Or does it have any account component?

Originally Posted by ohadgliksman

I am pretty sure that it is campaign based and has nothing to do with your account.

Sadly, it is account level.

Quality Score is just the inverse of the min bid and vice-versa:

What do I do if my keywords are inactive for search?

• Delete the keyword.

To start from scratch, you can simply delete all your keywords that are inactive for search. If you delete an inactive keyword and then add it back to your account in any other format or any other location (placing it in another Ad Group, for instance), our system will still take the keyword's past account-wide performance into consideration. A poor performer can affect an entire Ad Group and/or campaign, if it is used multiple times. For this reason, we recommend you regularly review your account's performance and either optimize your keyword or increase its maximum CPC to the minimum bid.

https://adwords.google.com/support/b...py?answer=6144

[ohadgliksman]

Originally Posted by Micromag

Sadly, it is account level.

Quality Score is just the inverse of the min bid and vice-versa:

Micromag,
Glad to have you around

[GuyFromChicago]

Originally Posted by Micromag

Sadly, it is account level.

You sure about that? I've been told by my various Google reps that quality score is assigned at the keyword level. Looking over my accounts also lead me to believe that to be true.

The official party line from google:

Quality score is at the keyworld level only. (or adgroup for content network)

However, a little birdie (who heard it from a little google birdie) told me that quality score for search is determined at the keyword level and account level. The account level quality score is made up of overall keyword scores and spend.

Originally Posted by GuyFromChicago

You sure about that? I've been told by my various Google reps that quality score is assigned at the keyword level. Looking over my accounts also lead me to believe that to be true.

[Micromag]

Originally Posted by GuyFromChicago

You sure about that? I've been told by my various Google reps that quality score is assigned at the keyword level. Looking over my accounts also lead me to believe that to be true.

Yes, both are correct:

It is assigned at keyword level and this history affect this same keyword in any place you have this keyword in this same account (not only the campaign). For example if you have the keyword:

tennis shoes

on a Campaign A, this quality score will not affect any other different keyword Quality Score on the account (keyword level). But if you decide to delete this keyword from Campaign A and place it to Campaign B, the Quality Score History will remain the same (Account Level Quality Score) ~ this is what Val_Resnik is asking and this is what I quote from from the help topic.

This occurs due the System uses a common CTR history for the account, you can delete the keyword from one point and add it to another campaign but it will remain - the exception for the Quality Score changes are it you point a different landing page but CTR history will be the same.

A step further is If you use different matching options like:

tennis shoes

"tennis shoes"

[tennis shoes]

it will split 3 different histories for them.


But if you use broad inverses like:

tennis shoes

shoes tennis

it will use the same CTR% no matter if both keywords are in different campaigns or not.

Next month I'll beta test the Quality Score Column in AdGroup Detail (I've been invited by Google), if you wish I can do some experiments as I'll be able to see Quality Score for each keyword in real time. So I can confirm if this is true or not.

[GuyFromChicago]

Originally Posted by Micromag

It is assigned at keyword level and this history affect this same keyword in any place you have this keyword in this same account (not only the campaign). For example if you have the keyword:

tennis shoes

on a Campaign A, this quality score will not affect any other different keyword Quality Score on the account (keyword level). But if you decide to delete this keyword from Campaign A and place it to Campaign B, the Quality Score History will remain the same (Account Level Quality Score) ~ this is what Val_Resnik is asking and this is what I quote from from the help topic.

Ahh, we're saying the same thing. I thought you were saying something different in relation to account level quality scores. I read the thread quickly and thought you were implying that a poor quality score for "tennis shoes" in campaign A would somehow have a negative impact on "dog food" in campaign B.

Keep us posted on that quality score beta, should be interesting.

[Micromag]

Originally Posted by GuyFromChicago

Keep us posted on that quality score beta, should be interesting.

yes, I'm very excited about it - as soon it begin I'll post here some pics

[kevingibbons]

Brad Gedde has put his PubCon presentation online about how quality score is calculated:

http://www.ewhisper.net/presentation...iles/frame.htm

[Val_Resnik]

Originally Posted by GuyFromChicago

I read the thread quickly and thought you were implying that a poor quality score for "tennis shoes" in campaign A would somehow have a negative impact on "dog food" in campaign B.

Actually, that is exactly what I was asking about. Apparently a bad "tennis shoe" QS on campaign A has no bearing on your "dog food" QS on campaign B. Good news for me, because my spammy adwords experience has nothing to do with the subject of my legit content site.

[GuyFromChicago]

Originally Posted by kevingibbons

Brad Gedde has put his PubCon presentation online about how quality score is calculated:

That's a nice summary/presentation. I wish people would site sources or clearly identify what is fact and what is theory.

Account Quality Score is Determined by: Combination of all keyword quality scores in the account.

Account spend

I have been told by numerous Google AdWords reps that spend is not a quality score factor and in no way shape or form influences the quality score associated with an account.

Originally Posted by Micromag

yes, I'm very excited about it - as soon it begin I'll post here some pics

Can't wait to see how it goes for you. Good stuff man. Keep us posted.

If it is a factor in the quality score it's a pretty poor one to use imo.

Originally Posted by Val_Resnik

Actually, that is exactly what I was asking about. Apparently a bad "tennis shoe" QS on campaign A has no bearing on your "dog food" QS on campaign B. Good news for me, because my spammy adwords experience has nothing to do with the subject of my legit content site.

DP is the spot if you need AdWords answers:-) Best of luck with your campaign(s)!

[JJ_McClure]

It is on the account level in the sense that when future quality algorithms are run, if your account has been affected before, it will be checked again.

It does not outright punish your ads because they are in your account but it does keep an eye on them more than an account that has never been affected.

I have found out many interesting things about this elsewhere such as why it is called "quality" and where this is headed in the near future. You'll have to search to find it yourselves.

JJ

[GuyFromChicago]

Originally Posted by JJ_McClure

I have found out many interesting things about this elsewhere such as why it is called "quality" and where this is headed in the near future. You'll have to search to find it yourselves.

Do share. I've some some interesting theories and speculation, nothing worth repeating though.

[vai_lee]

NOT.

IT is website level.